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Kelly Pratt
VP, Product & Design at The Onion
Professional Background
Kelly Pratt is a dynamic and innovative professional with a wealth of experience in design, product development, and business administration. She holds a Bachelor of Science in Business Administration from the prestigious University of Richmond, where she laid the foundation for her understanding of the business world, finance, and strategic planning. Since then, Kelly has carved a niche for herself in the design and digital product space, contributing to a variety of roles that highlight her creativity and leadership abilities.
As the Founder and Designer at Stately Sandwiches, Kelly has transformed her passion for food and design into a successful venture. She combines culinary creativity with design expertise, ensuring each sandwich is not only delicious but also visually appealing, ultimately enhancing the dining experience. Her entrepreneurial spirit is a testament to her dedication to excellence and innovation.
Before founding Stately Sandwiches, Kelly accumulated extensive experience at one of the most recognized digital media companies, The Onion. She held several key roles within The Onion, including Vice President of Product and Design, Design Director, Product Design Lead, and Web Designer. In her time there, Kelly significantly contributed to the company’s branding and digital presence. Her leadership in product design solidified The Onion’s reputation for engaging and humorous content, enabling it to remain a prominent player in the media landscape.
Education and Achievements
Kelly's academic journey at the University of Richmond provided her with a solid grounding in business principles while allowing her to explore her interests in design. This duality of knowledge has been instrumental in her career trajectory, equipping her with the unique ability to blend business strategy with creative design.
As part of her formative experiences, Kelly gained invaluable insights as an intern at Fig1 Inc and Mullenlowe U.S.. These opportunities enabled her to work alongside industry leaders, sharpen her design skills, and understand the intricacies of client-based work. Additionally, her training in art direction and design at the Chicago Portfolio School laid the groundwork for her creative approach and aesthetic sensibility, which she employs in all her design endeavors.
Achievements
Throughout her career, Kelly Pratt has consistently pushed the boundaries of design, demonstrating her commitment to excellence and innovation at every turn. Her work at The Onion showcases her ability to lead teams and manage complex projects, earning her respect in an industry known for its competitive nature.
Kelly's venture, Stately Sandwiches, stands as a testament to her entrepreneurial accomplishment, combining her culinary and design passions into a thriving business. The success of Stately Sandwiches reflects her understanding of market trends and consumer preferences, making her a standout figure in both the food and design sectors.
In her leadership roles at The Onion, Kelly not only managed design teams but also played a pivotal role in shaping the overall product strategy. Her holistic approach to design—considering both aesthetics and functionality—has resulted in products that resonate with audiences and elevate the brand's identity.
With a remarkable blend of business acumen and creative prowess, Kelly Pratt continues to be a sought-after expert in product design and branding, making significant contributions to every project she engages with. Her journey exemplifies the power of creativity in business, inspiring others to pursue their passions while achieving professional excellence.
