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Kelly Slessor
Ecommerce Coach | Founder Shop You | EIR Retail Innovation Program | AWIE 2024 Leader in Ecommerce | 2022 Woman to Watch in Retail Disruption | Diversity and Inclusivity in Technology Advocate | Board Advisor | Investor
Kelly Slessor is a prominent figure in the digital growth and innovation space with over 20 years of experience across various industries.
During her career, Kelly has collaborated with numerous retailers and property groups globally, assisting them in enhancing their digital marketing strategies, channels, and platforms to bridge the gap between online and offline realms, resulting in stronger consumer relationships and increased conversions.
She is recognized as a thought leader, speaker, and innovator, having played pivotal roles in the growth and development of renowned companies such as Westfield, Woolworths, Sainsburys, Fairfax Media, Suncorp Bank, Big W, Showpo, Sunshades Eyewear, Unilever, and David Jones to expand their digital footprint.
Kelly's educational background includes a BA Honours in Business and Marketing with a major from Middlesex University.
Throughout her career, Kelly Slessor has been associated with several organizations, holding key positions such as Co-Founder at Digital Inclusion Project, Chief Executive Officer at The Ecommerce Tribe, Advisory Board Member at The Wishlist Company, Founder and CEO at Shop You, Founder and Director at BanterMob, Board Member at Taldumande Youth Services Inc, Managing Director at Communicator Interactive in Sydney, Head of Products at Language Line Services, and Product Marketing Manager at British Telecom.
To learn more about Kelly's work and insights, you can visit her websites at www.theecommercetribe.com and www.shopyou.com.au. You can also connect with her on Instagram at @theecommercetribe.
Highlights
Growing up, my dad taught me that the colour of my skin, my gender, and my tech skills were my superpowers. But when I entered the corporate world, I realised my superpowers often meant I wasn't given a seat at the table. My opinions didn't seem to matter as much as my male counterparts. My knowledge, skills, passion, and energy were not enough. I saw this play out for many others, even more so in technology. Last year, working with remote communities, refugees, black founders and disability groups, I realised how big the gap was. There is a glaring lack of diverse representation on retail boards, in senior leadership, and in Ecommerce.
After speaking with Carmel Zein and seeing her face the same issues, we decided it was time to build a community focused on D&I in e-commerce. A community open to absolutely everyone, driving change by empowering underrepresented groups with access to opportunities as well as a network that celebrates the beauty of our differences, a safe place to learn from each other so that we can collectively shape a more equitable and inclusive future Ecommerce ecosystem for all.
I’m so excited to announce that this vision has finally come to life. 💫 Introducing DIP, Digital Inclusion Project, an initiative to empower underrepresented groups with access to digital resources, training and opportunities in e-commerce. We aim to bridge the digital divide, drive innovation through diversity, and build a more equitable and inclusive Ecommerce landscape.
When we first started sharing our idea, the amount of support we received was truly heartwarming, and as such, we have 15 amazing people as ambassadors who are supporting our work. I’d like to say a huge thank you to these amazing leaders, Adele Peek, Felicia Coco, Rad Mitic, Tara Croker, @MarcCharley, @robgodwin, Kirsten Kore, Anaita Sarkar, @Stacey Clarke, Priscilla Hajiantoni, Julie Mathers, Hannah Udina, Joshua H., Shane Lenton ❤️
I am so excited to be working with Carmel on this, a powerhouse, a woman with so many superpowers, who gets S&&t done.
How are we going to this? We will be running events throughout the year as well as accelerator programs to support underrepresented communities looking to launch or grow an e-commerce business.
We know we can’t do this alone; if you are able to support us in any way, through mentorship, sponsorship or tech support, please reach out; we’d love to chat.
You can find out more about DIP on our website- https://lnkd.in/gmKqQfiW
