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Kelly Sweeney

VP Revenue Operations & Strategy

Kelly Sweeney is a Vice President at Guideline (SQAD | Standard Media Index I Lumina) overseeing Revenue Strategy and Operations. With a background in Go-To-Market Strategy, SaaS, and Revenue Operations, Kelly excels in driving growth during transformative periods. Her expertise lies in areas such as sales strategy development, customer segmentation modeling, organizational design, incentive compensation planning, and leadership development. Kelly is known for her dedication to being a supportive partner in the workplace, guiding current leaders and nurturing the next generation of leaders. She extends this commitment beyond work through mentoring and career coaching. Encouraging diversity in the workplace, she has actively contributed to organizations like mBolden (formerly Women in Wireless) and Chief. Kelly's previous roles include positions at companies like Newsela, IAS, and various AdTech and Public Safety organizations. She holds a Bachelor's degree in Communication and Political Science from the University of California, San Diego. Continuously seeking knowledge, Kelly maintains an annual book list that she willingly shares with others.

Kelly Sweeney
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Location

San Francisco, California, United States