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Kelly Vanasse
Chief Communications Officer, P&G Beauty & Grooming
Professional Background
Kelly Vanasse is a distinguished communications professional who currently serves as the Chief Communications Officer at Procter & Gamble Beauty & Grooming. With a stellar career progression at Procter & Gamble (P&G), she has held various key positions ranging from Associate Director to Vice President in Communications across different global business units. Her vast experience in communications, branding, and public relations is complemented by her deep understanding of the beauty and grooming sectors, where she works to promote and protect iconic brands under the P&G umbrella.
In her recent role as Chief Communications Officer, Kelly leads the communications strategy for a diverse portfolio of beauty and grooming brands that resonate with consumers worldwide. Under her leadership, the communications team has successfully navigated through the complexities of global markets, ensuring that P&G's messaging is not only consistent but also increasingly impactful. Throughout her career at Procter & Gamble, Kelly has played an instrumental role in shaping both internal and external communication strategies that drive brand growth and engagement with consumers.
Before ascending to her current position, Kelly served as the Vice President of Communications for P&G Global Business Units. Here, she honed her skills in leading cross-functional teams and managing corporate communications at a global scale. Her insights into consumer behavior and trends have been invaluable in developing comprehensive communication plans that align with P&G's long-term business objectives.
On her journey at P&G, Kelly has also been a pivotal force in her roles as Director of External Relations for the Global Beauty & Grooming segment and the Global Grooming sector. Her strategic vision and ability to build strong relationships with media, stakeholders, and influencers have elevated the visibility and reputation of the brands she represents. Kelly's earlier career at Iams Pet Food as Associate Director of External Relations marked the beginning of her journey into the world of strategic communications, where she quickly demonstrated her aptitude for building compelling narratives around products that deeply connect with consumers.
Education and Achievements
Kelly Vanasse is an alumna of the University of Cincinnati, where she earned her Bachelor of Arts degree in Music. Her study of music not only enriched her artistic sensibility but also honed her innate skills in communication, creativity, and critical thinking. The blend of artistry and strategy found in the world of music has undoubtedly influenced Kelly's approach to communications, allowing her to think outside the box and create innovative strategies that resonate across diverse audiences.
With over two decades of experience, Kelly's contributions to the field of communications have not gone unnoticed. She is recognized for her leadership in driving brand narratives and her dedication to creating an inclusive culture within the companies she has served. Her exceptional ability to communicate complex ideas with clarity and creativity has earned her a respected position within the industry.
Achievements
- Chief Communications Officer at P&G Beauty & Grooming: Kelly leads the communications strategies for a dynamic portfolio of personal care brands, showcasing her expertise in integrating brand narratives with business goals.
- Vice President, Communications, P&G Global Business Units: In this role, she directed comprehensive communication strategies that effectively articulated P&G's mission and vision to internal and external audiences globally.
- Director, External Relations: Throughout her time at Procter & Gamble, she worked in various capacities focusing on beauty and grooming, playing a critical role in developing messaging strategies that enhance brand positioning.
- Strong Influence Within the Industry: Kelly has established a reputation as a thought leader in communications strategy, providing insights at industry conferences and events on the impact of compelling storytelling in brand management.
- Education in Arts: Her degree in Music from the University of Cincinnati has uniquely equipped her with the skills to shape narratives that resonate deeply with consumers, regardless of the platform.
tags':['Chief Communications Officer','Procter & Gamble','P&G Beauty & Grooming','Vice President Communications','Global Business Units','External Relations','Iams Pet Food','University of Cincinnati','Bachelor of Arts Music','Grooming Brands','Beauty Brands','Communications Strategy','Brand Management','Corporate Communications'],
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Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.