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Kelly Wilhelme

Director of Marketing @ HubSpot Partner Agency | Helping Complex Industries with Lead Gen and Growth Using Inbound Marketing

Kelly Wilhelme is the Director of Marketing at Weidert Group, a HubSpot partner agency. She is a seasoned professional in business communication, focusing on helping companies achieve growth through integrated marketing and sales strategies. Her expertise includes adapting marketing approaches to align with modern buyer behaviors, particularly in the industrial sector.

Wilhelme actively engages with industry trends and insights, as evidenced by her participation in events like INBOUND 2024, where she discussed the integration of AI in marketing practices. She also shares her knowledge through various platforms, including podcasts that explore the evolving role of websites in industrial marketing.

Her LinkedIn profile highlights her commitment to leveraging marketing strategies that resonate with contemporary audiences, particularly in B2B contexts.

Highlights

Aug 20 · linkedin

I've been incorporating #AI into my workflow in small ways lately. Today's example:

I copied a set of start date data from Weidert Group's company directory and pasted it into ChatGPT+ (sans identifiers! dates only) and asked it to calculate the average and median tenure of our team.

Could I have done this in a spreadsheet? Yes. (And I did as a fact check, because I purposely didn't exclude blanks in the pasted data from my prompt.)

Here are the results of my #tinyexperiment:

⌚ It took me less than 1 minute for me to prompt AND verify that the AI didn't include spaces as zeroes in the calculation.

⏲ It took me 3-4 minutes to set up a Sheet to calculate the time elapsed and tenure statistics.

Did it take me longer to write this post than all of that combined? YUP. But I did it to illustrate to those AI-hesistant folks that every 2 minutes you can save a week adds up.

Heck, I'd love the extra half hour total a week to enjoy my coffee instead of rushing to my desk and forgetting it's sitting there while I start working and then two hours later remember and it's cold (whew.) ☕️

Moral of the story: Give yourself a break. Use AI where it makes sense.

#AImarketing #AItips #agencylife

Jul 16 · linkedin

Me yesterday: laughs to self multiple times whilst walking around my neighborhood listening to the Marketing Against the Grain podcast about AI prompts to craft LinkedIn posts.

Neighbors: um…

My favorite nugget: “AI is a really bad marketer because all it does is follow best practices.” - Kieran

Kieran Flanagan and Kipp Bodnar you got my week off to a good start on a Sunday evening. Thank you!

#ai #aimarketing #podcasts #agencylife

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Kelly Wilhelme
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Location

Appleton, Wisconsin, United States