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Kelly Wilkie
Brand Partnerships and PR at Motorola
Professional Background
Kelly Wilkie is a highly accomplished marketing professional with extensive experience in brand partnership management, particularly in the consumer electronics sector, sports and entertainment, as well as telecommunications. With a successful track record spanning over a decade, Kelly has developed a strong reputation for her ability to strategically foster relationships and innovate marketing initiatives that drive business growth. Her career is marked by significant roles at industry-leading companies and a commitment to excellence in brand management and live event execution.
Currently, Kelly serves as the Head of Brand Partnerships and Public Relations for North America at Motorola, where she oversees all aspects of brand collaboration and enhances public perception through effective communication strategies. In her role, she demonstrates her strong leadership skills and an adept understanding of the market landscape, positioning Motorola as a premier player in the consumer electronics industry.
Previously, Kelly held the position of Head of Brand Partnerships for North America at Motorola, where she was pivotal in creating strategic partnerships that yielded substantial ROI and increased brand visibility. Her diverse portfolio of roles at Motorola, including Senior Manager of Special Projects, Manager of Channel Marketing, and others, highlights her versatility and deep understanding of brand strategy in various capacities.
Kelly's marketing career took off with foundational roles at The Madison Square Garden Company and House of Blues Entertainment, where she gained valuable insights into entertainment marketing and event promotions. Her experience at The Madison Square Garden Company as Manager of Entertainment Partnerships allowed her to work closely with high-profile events, enhancing her capability to manage large-scale projects while ensuring stakeholder satisfaction. Additionally, her role at House of Blues Entertainment as Manager of Show Marketing & Promotions showcased her talent for creating compelling marketing strategies that resonate with audiences and drive ticket sales.
Before her tenure in the entertainment sector, Kelly began her career in sponsorships at U.S. Cellular as a Coordinator, Sponsorships. This initial experience equipped her with the fundamental skills needed to navigate brand partnerships and effectively manage sponsorship deals across various platforms.
Education and Achievements
Kelly graduated with a degree in Communications, specializing in Radio, Television and Film from DePaul University in Chicago. This educational background provided her with a strong foundation in media studies, communication strategies, and the intricacies of broadcasting that have continuously benefited her throughout her professional career. The skills she honed at DePaul, such as critical thinking and effective communication, have enabled her to excel in diverse environments and collaborate effectively with cross-functional teams.
In her professional journey, Kelly has not only built a remarkable portfolio of work but has also contributed significantly to the marketing industry through her innovative ideas and strategic thinking. She is skilled in ROI assessment and has a keen eye for creating live events, including virtual experiences that resonate in today's digital-first world. These capabilities highlight Kelly's forward-thinking approach and her adaptability in a rapidly changing environment.
By utilizing her skills in brand partnership management and business development, Kelly has helped to shape and elevate brand narratives, ensuring alignment with both consumer preferences and business objectives. Her commitment to continuous learning and professional development further underscores her dedication to achieving excellence in her field.
Achievements
Throughout her notable career, Kelly Wilkie has successfully initiated and managed partnerships that have resulted in significant growth for her clients and employers. Her achievements include:
- Leading Large-Scale Brand Collaborations: At Motorola, she spearheaded initiatives that not only increased collaboration but also maximized ROI through innovative marketing strategies and team alignment.
- Enhancing Brand Visibility: Kelly's efforts in managing brand partnerships have led to heightened visibility for Motorola and other companies, demonstrating her ability to influence and drive brand strategy effectively.
- Innovative Live Events: She has expertly managed live and virtual events, ensuring they cater to the audience's needs and expectations while meeting corporate goals.
Kelly's expertise in the marketing sector paired with her academic background from DePaul University makes her a coveted asset in the fields of brand partnership management and business development.
