Sign In

Kelsey McCaw

Senior Season Ticket Experience & Events Manager at Pacers Sports & Entertainment

Kelsey McCaw is a seasoned professional in event management and experiential marketing, currently serving as the Senior Manager of Collaboration, Experiential & PR at Lids. She previously held the position of Senior Season Ticket Experience & Events Manager at Pacers Sports & Entertainment from July 2019 to September 2021, where she was instrumental in enhancing customer engagement and retention among season ticket holders.

Professional Background

  • Pacers Sports & Entertainment (2017-2021):

    • As the Senior Season Ticket Experience & Events Manager, Kelsey focused on improving the season ticket holder experience. She successfully implemented a benefit selection campaign that allowed customers to customize their experiences, achieving over a 90% renewal rate during the 2021-2022 season. Additionally, she managed communications with season ticket holders to enhance engagement and coordinated various virtual and in-person events involving the Pacers team.12
  • Lids (2023-Present):

    • In her current role at Lids, Kelsey oversees marketing campaigns for brand collaborations and manages substantial branding budgets. Her responsibilities include project management for creative developments and executing marketing strategies aimed at increasing brand awareness and customer engagement.12

Education

Kelsey holds a Bachelor's Degree in Hospitality and Food Management from Ball State University. She also participated in a study abroad program focused on Fashion Merchandising and Photography at Western Kentucky University.2

Skills and Expertise

Kelsey is recognized for her strong abilities in:

  • Experiential Marketing: Creating engaging experiences that resonate with customers.
  • Event Management: Planning and executing events that enhance customer loyalty.
  • Customer Relationship Management: Building and maintaining relationships with clients to drive sales and retention.

Through her diverse experience in both sports entertainment and brand marketing, Kelsey McCaw has established herself as a leader in enhancing customer experiences within the industry.

Highlights

Oct 26 · theorg.com
Kelsey McCaw - Director, Go-to-market Strategy at Lids | The Org
Kelsey McCaw - Director, Go-to-market Strategy at Lids | The Org
[PDF] pacers sports & entertainment - Gainbridge Fieldhouse
[PDF] pacers sports & entertainment - Gainbridge Fieldhouse
Feb 17 · sudrum.com
[PDF] “SAMPLE BALLOT” - The Southern Ute Drum

Related Questions

What are some of Kelsey McCaw's most notable achievements at Pacers Sports & Entertainment?
How did Kelsey McCaw's role at Lids evolve over time?
What specific strategies did Kelsey McCaw use to increase ticket sales at the Pacers?
Can you provide examples of Kelsey McCaw's work in experiential marketing?
What challenges did Kelsey McCaw face in her role at Pacers Sports & Entertainment?
Kelsey McCaw
Kelsey McCaw, photo 1
Kelsey McCaw, photo 2
Add to my network

Location

Greater Indianapolis