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Kelsey Robinson

Kelsey Robinson is a Senior Partner at McKinsey & Company, based in Boston, Massachusetts.2 She specializes in advising industry-leading consumer-facing companies on driving top-line growth through various strategies including customer analytics, eCommerce, digital marketing, and growth strategy.23

Robinson joined McKinsey in July 2011 and has progressed through several roles, including Associate, Engagement Manager, and Partner, before becoming a Senior Partner in April 2022.2 Prior to McKinsey, she worked at Digitas, LLC (Publicis Groupe SA) for four years in strategy and analysis roles.23

Key aspects of Robinson's career and expertise include:

  1. Digital integration: She partners with executives to integrate digital strategies into all facets of their business and marketing.13

  2. Industry focus: Robinson has worked with companies in retail, consumer tech, telecom, travel, and media sectors.13

  3. Diversity initiatives: She is involved in McKinsey's partnerships with LeanIn.org and Women in the Workplace, and leads the West Coast Gender Initiative.13

  4. Research: Robinson has co-led research on fostering success and participation of minorities and girls in STEM education.13

  5. Publications: She has authored numerous articles on talent in the digital era and independent workers.13

  6. Education: Robinson holds a Bachelor of Science in Management Science from MIT and an MBA from Harvard Business School.2

Robinson is also known for her expertise in consumer behavior and spending patterns, having discussed research on these topics in various forums.4 Her approach emphasizes the importance of marketing with an investor mindset, focusing on eliminating inefficient spending and reinvesting in high-growth marketing activities.5

Highlights

Oct 9 · linkedin

Loved reading this year’s Women in the Workplace report - so much left to do but the inspiring takeaway for me this year was the opening line and the data behind it … “Women are more ambitious than ever, and workplace flexibility is fueling them.”

Keep pushing the conversation and the progress Lareina Yee Alexis Krivkovich Nicole Hardy Robinson Rachel Schall Thomas

Aug 17 · linkedin

"The Great Uncertainty" - Latest insights on US Consumer mindset, pressures, and resiliency. 2x the pessimism as March 2020, but 2x the savings as pre-pandemic.

Written with my colleagues Tamara Charm, Tom Skiles, and Jason Rico Saavedra

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Kelsey Robinson
Kelsey Robinson, photo 1
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