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Kelsey Robinson

Kelsey Robinson is a Senior Partner at McKinsey & Company, based in Boston, Massachusetts.2 She specializes in advising industry-leading consumer-facing companies on driving top-line growth through various strategies including customer analytics, eCommerce, digital marketing, and growth strategy.23

Robinson joined McKinsey in July 2011 and has progressed through several roles, including Associate, Engagement Manager, and Partner, before becoming a Senior Partner in April 2022.2 Prior to McKinsey, she worked at Digitas, LLC (Publicis Groupe SA) for four years in strategy and analysis roles.23

Key aspects of Robinson's career and expertise include:

  1. Digital integration: She partners with executives to integrate digital strategies into all facets of their business and marketing.13

  2. Industry focus: Robinson has worked with companies in retail, consumer tech, telecom, travel, and media sectors.13

  3. Diversity initiatives: She is involved in McKinsey's partnerships with LeanIn.org and Women in the Workplace, and leads the West Coast Gender Initiative.13

  4. Research: Robinson has co-led research on fostering success and participation of minorities and girls in STEM education.13

  5. Publications: She has authored numerous articles on talent in the digital era and independent workers.13

  6. Education: Robinson holds a Bachelor of Science in Management Science from MIT and an MBA from Harvard Business School.2

Robinson is also known for her expertise in consumer behavior and spending patterns, having discussed research on these topics in various forums.4 Her approach emphasizes the importance of marketing with an investor mindset, focusing on eliminating inefficient spending and reinvesting in high-growth marketing activities.5

Highlights

About me - Kelsey Robinson Creative
Oct 5 · mckinsey.com
Funnel vision: Marketing with an investor mindset
Jul 28 · event.adweek.com
Speaker Details: NexTech 2021 - Adweek

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Kelsey Robinson
Kelsey Robinson, photo 1
Kelsey Robinson, photo 2
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