Suggestions
Ken Aber
Partner - Blueprint Business Architecture, Executive Associate & Coach at The Askology Group
Ken Aber is a seasoned professional with a diverse background in business and coaching.
He is a co-author of the book 'Why Should I Choose You?' and has a solid educational foundation having studied at Harvard Business School.
Ken has held various key positions in organizations, including being the owner of Blueprint Business Architecture, Executive Associate and Coach at The Askology Group, Partner at Cannversations, Owner/Partner at Firefly Home Delivery, Senior Vice President at Youtrients, and Chief Strategy Officer at Lift Co.
Highlights
𝐘𝐨𝐮 𝐬𝐚𝐲 𝐲𝐨𝐮 𝐚𝐫𝐞 𝐩𝐮𝐫𝐩𝐨𝐬𝐞-𝐝𝐫𝐢𝐯𝐞𝐧? 𝐈 𝐜𝐚𝐥𝐥 𝐛𝐮𝐥𝐥𝐬𝐡*𝐭 – 𝐰𝐢𝐭𝐡 𝐩𝐫𝐨𝐨𝐟!
I am always amazed at how many CEOs claim that their organizations are purpose-driven and yet they have none of the 6 most basic pillars of purpose in place. If you are on of those CEOs, here is what is hidden from you: • Your customers know that you are bullsh*tting and they resent it • All of your employees see it as just another flavor of the month initiative
𝐓𝐨 𝐛𝐞 𝐜𝐥𝐞𝐚𝐫: 𝐀𝐥𝐥 𝐭𝐡𝐢𝐬 𝐩𝐮𝐫𝐩𝐨𝐬𝐞 𝐭𝐚𝐥𝐤 𝐢𝐬 𝐠𝐢𝐯𝐢𝐧𝐠 𝐲𝐨𝐮 𝐚𝐧𝐝 𝐲𝐨𝐮𝐫 𝐨𝐫𝐠𝐚𝐧𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐚 𝐦𝐚𝐣𝐨𝐫 𝐜𝐫𝐞𝐝𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐩𝐫𝐨𝐛𝐥𝐞𝐦.
Think you aren’t one of the pretenders? Let’s put that to the test. A couple of tests, actually, just to make sure.
𝐓𝐄𝐒𝐓 #1: What is your purpose?
What is it? Can anyone in your organization articulate it in a clear, concise and compelling way, let alone in 7 words or less? If the answer is no, we can stop right now because there is no question you are pretending to be purpose-driven. If you can't even articulate your purpose, you have no purpose. Full stop.
𝐓𝐄𝐒𝐓 #2: What do others think your purpose is?
The second test – should you dare to take it – is to ask each member of your senior leadership team to privately write down the organization’s purpose in a single sentence. Are any of them the same? You will likely be disheartened to find how many are different. If that’s true, as the CEO, you have lost control of your organization because you now have evidence that everyone on your senior team is marching to their own drummer.
𝐆𝐞𝐭 𝐓𝐡𝐞 6 𝐄𝐬𝐬𝐞𝐧𝐭𝐢𝐚𝐥 𝐏𝐢𝐥𝐥𝐚𝐫𝐬 𝐨𝐟 𝐏𝐮𝐫𝐩𝐨𝐬𝐞
Click the link below to download my short PDF “The 6 Pillars of a Purpose” here. If you like what you read, take me up on the offer in the PDF of a free 15 minute Zoom call to discuss what it takes to be – and be seen to be – a truly purpose-driven organization.
https://lnkd.in/e6bqfdzN
𝐀𝐫𝐞 𝐲𝐨𝐮, 𝐥𝐢𝐤𝐞 𝐦𝐞, 𝐟𝐞𝐝 𝐮𝐩 𝐰𝐢𝐭𝐡 𝐂𝐄𝐎𝐬 𝐩𝐫𝐞𝐭𝐞𝐧𝐝𝐢𝐧𝐠 𝐭𝐨 𝐛𝐞 𝐩𝐮𝐫𝐩𝐨𝐬𝐞-𝐝𝐫𝐢𝐯𝐞𝐧? 𝐇𝐞𝐥𝐩 𝐦𝐞 𝐜𝐚𝐥𝐥 𝐛𝐮𝐥𝐥𝐬𝐡*𝐭 𝐬𝐨 𝐭𝐡𝐚𝐭 𝐰𝐞 𝐜𝐚𝐧 𝐬𝐭𝐨𝐩 𝐭𝐡𝐢𝐬 𝐩𝐫𝐞𝐭𝐞𝐧𝐝𝐢𝐧𝐠 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫. 𝐋𝐢𝐤𝐞, 𝐬𝐡𝐚𝐫𝐞 𝐚𝐧𝐝 𝐜𝐨𝐦𝐦𝐞𝐧𝐭 𝐨𝐧 𝐭𝐡𝐢𝐬 𝐩𝐨𝐬𝐭 𝐬𝐨 𝐭𝐡𝐚𝐭 𝐰𝐞 𝐜𝐚𝐧 𝐡𝐞𝐥𝐩 𝐂𝐄𝐎𝐬 – 𝐚𝐧𝐝 𝐭𝐡𝐞𝐢𝐫 𝐨𝐫𝐠𝐚𝐧𝐢𝐳𝐚𝐭𝐢𝐨𝐧𝐬 – 𝐛𝐞𝐜𝐨𝐦𝐞 𝐭𝐫𝐮𝐥𝐲 𝐩𝐮𝐫𝐩𝐨𝐬𝐞-𝐝𝐫𝐢𝐯𝐞𝐧.
