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Ken Allard

EVP, Digital Markets and CMO at Gartner

Ken Allard, currently serving as the Chief Marketing Officer (CMO) and Executive Vice President (EVP) of Digital Markets at Gartner, plays a pivotal role in overseeing corporate marketing strategies, brand development, and lead generation for Gartner and its subsidiaries, including Capterra.com, Softwareadvice.com, and GetApp.com.

With a focus on empowering small to medium-sized enterprises to enhance their growth through software and services, Ken also leads TOPO, a research and advisory venture catering to sales and marketing leaders within organizations.

Prior to his current position, Ken served as the Global Vice President (GVP) at Gartner Consulting, leading the Global Practices and Solutions division. Notably, Ken's career highlights include his tenure as the CEO and board member of L2 Inc., a business intelligence firm specializing in digital performance benchmarking, which he successfully grew before its acquisition by Gartner in 2017, now an integral part of Gartner for Marketers.

Before L2, Ken held the prestigious position of Global Managing Director of Strategic Services at Huge, a renowned digital agency, where he significantly contributed to business strategy, client services, data science, analytics, content strategy, and technology team advancements, resulting in substantial company growth.

Ken's entrepreneurial spirit thrived when he founded Rational Research Consulting, a boutique firm aiding businesses in revenue generation through content, data, and brand assets. Throughout his career, Ken has been pivotal in launching prominent advisory services enterprises, such as Lux Research and Jupiter Media Metrix, where he held key leadership roles.

Initiating his professional journey as an analyst at Gartner, Ken progressed to become the Director of Interactive Product Development, marking a pivotal moment in Gartner's shift from a traditional to a digital business model, notably contributing to the launch of the innovative @vantage service in 1996.

Ken Allard's educational background includes studies at The Baylor School and North Smithfield High School, culminating in a Bachelor of Science degree in Economics and Asian Studies from Georgetown University, setting a strong academic foundation for his illustrious career.

Highlights

Jul 23 · linkedin

July 19, 2024, a date etched in technology history, marked a crucial turning point for IT professionals worldwide.    Learn from the past and prepare for the future with our complimentary Gartner cyber risk webinar.    Tune in to gain insights on addressing stakeholder concerns, building resilience for future IT crises, and understanding long-term implications.   Gartner for IT | #GartnerIT #CrowdStrike #ITOutage #Technology #CyberRisk

Apr 22 · linkedin

Gartner annually designates a select number of brands as “Genius,” based on the Gartner Digital IQ Index research that benchmarks more than 1,000 brands across 12 industries.

Join this live webinar as Gartner reveals the 36 brands that ranked ahead of their industry peers, and explore what sets these “Genius” brands apart.

#GartnerMKTG #DigitalMarketing #Webinar

Ken Allard
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Location

New York City Metropolitan Area