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Ken Allen

VP Product Marketing | CMO | VP Marketing | MBA

Ken Allen is a seasoned marketing professional with over 25 years of experience in the SaaS software industry. With a background in global marketing, strategic thinking, and creativity, he has a proven track record of driving revenue growth for startups and enterprise companies through the introduction of new technology categories and products. Ken currently serves as the Senior Product Marketing Lead at Salary.com, where he focuses on demand generation, marketing analytics, and content marketing strategies to drive awareness and revenue growth. Ken's expertise lies in developing and communicating value propositions that resonate with customers, as well as ensuring alignment and collaboration between product marketing, data analytics, product management, and sales teams. He holds an MBA in Strategic Marketing, Brand Management, and Entrepreneurship from USC Marshall School of Business, complemented by a B.A. in Mathematics and Computer Science from Hamilton College. Ken's mission is to help Salary.com maintain its position as a technology leader in providing compensation data, software, and services to businesses and individuals.

Ken Allen
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Location

Newbury, Massachusetts, United States