Sign In

Ken Cruse

Founder & CEO @ Soul Community Planet | Holistic Hospitality

Ken Cruse is the co-founder and CEO of Soul Community Planet (SCP), a hospitality company focused on sustainability and social responsibility. Here are some key details about Ken Cruse:

Background

  • Ken Cruse founded SCP in 2018 along with his wife Pam Cruse.13
  • Prior to SCP, he was the CEO of Sunstone Hotel Investors, a $5 billion NYSE-listed company.24
  • He has extensive experience in the hospitality industry, having also worked at Marriott International earlier in his career.3

Soul Community Planet (SCP)

  • SCP is a "holistic hospitality" company that focuses on wellness, sustainability, and social good.12
  • The company currently operates 10 hotels, primarily in California, Hawaii, Oregon, Colorado and Costa Rica.23
  • SCP's hotels incorporate environmentally-friendly practices and a giving program called "Every Stay Does Good".1

Leadership Philosophy

  • Cruse aims to "disrupt the industry in a very positive way that inspires others to do better".1
  • He built SCP's business model around the concept of "holistic hospitality" to cater to conscious consumers.5
  • The company focuses on acquiring and renovating vintage properties in nature-based, boutique locations.3

Other Roles & Education

  • Cruse is a member of the Young Presidents Organization.24
  • He serves on the board of directors for Miracles for Kids, a nonprofit organization.24
  • He holds an MBA with honors from Georgetown University.24

Ken Cruse has leveraged his extensive hospitality industry experience to create a company that aligns with his values of sustainability and social responsibility, while still aiming for financial success and growth in the competitive hotel market.

Highlights

Aug 20 · linkedin

Long-term relationships with collaborative, entrepreneurial financing partners are critically important for growing businesses during uncertain economic times. Considering the challenging credit markets and macroeconomic softness, we are very pleased to have completed a new $36.6M financing of our AWI Pac Three portfolio - including our Salishan Coastal Lodge by SCP Hotels, SCP Hotel Colorado Springs and our Depoe Bay by Soul Community Planet (SCP) Hotels at a very attractive blended rate.

Thank you Matthew Fisher, Carson Lappetito, Nicholas Booth, Tom Ferrell, Thomas McDevitt, Randall Single, for stepping up on this new financing!

https://lnkd.in/gqYUXejh

Sunwest Bank Edgewood Capital Advisors JS Coats Capital, LLC Greenberg Traurig, LLP First American Title

#hotels #mortgage #credit #finance

Jul 30 · linkedin

Thank you Krista Simmons and Sunset Magazine for highlighting the Soul, Community and Planet benefits of the Epic Dawn Patrol experience offered by our Soul Community Planet Laguna Surf Lodge. The Sun is out. The Waves are up. The Vibrations are good ! 😀 🌊 🏄‍♂️ 🏄‍♀️

https://lnkd.in/g7R-cMHQ

#Lagunabeach #Socal #Surf

Related Questions

What inspired Ken Cruse to transition from Sunstone Hotel Investors to founding Soul Community Planet?
How does the "Every Stay Does Good" program work at SCP hotels?
What are some of the sustainability practices implemented in SCP hotels?
How has SCP's partnership with nonprofits impacted their community involvement?
What challenges has Ken Cruse faced in scaling SCP?
Ken Cruse
Ken Cruse, photo 1
Ken Cruse, photo 2
Add to my network

Location

Laguna Beach, California, United States