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Ken Fraser

Partner at Bain & Company

Ken Fraser is a Partner at Bain & Company, having joined the firm in 2012. He specializes in the Consumer Products practice, focusing on areas such as growth strategy, digital transformation, commercial diligence, operating model, supply chain reinvention, and mergers & acquisitions (M&A). Fraser has contributed to Bain's intellectual property concerning insurgent brands and the future of marketing.12

Before his tenure at Bain, Fraser worked as an investment banker in the UK, where he advised on middle market M&A transactions. He began his career as an accountant with PwC. Fraser holds an MBA from the Tuck School of Business at Dartmouth, where he graduated with distinction as an Edward Tuck Scholar and received the Hamilton Prize. He also earned First-Class Honours from the University of Glasgow in the UK.14

Fraser is based in Boston and has been involved in various insights and publications related to marketing and consumer brands.3

Highlights

Nov 9 · linkedin

How’s this for marketing?

 - Total clarity of purpose / why they exist  - Matching medium with that purpose  - Pitch-perfect tone for intended audience (they may not know exactly who their consumers are, but they know EXACTLY who their consumers are)  - Evocative, relevant logo and visually identity

OK, the brand name is immediately forgettable. But whoever led this campaign has a big future.

Apr 13 · linkedin

If you read one thing on LinkedIn this week, make it this.

https://lnkd.in/ggwyH3ft

Once more, money today > money tomorrow. The implications are obvious but the price of not adapting to them could be massive.

Related Questions

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What are Ken Fraser's key contributions to Bain's IP on insurgent brands?
Ken Fraser
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Location

Boston, Massachusetts, United States