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Ken Greenberg

Head of Solutions Architecture & Business Development at Affinity Solutions

Ken Greenberg is the Senior Director of Data Partnerships & Business Development at Affinity Solutions.3 He is involved in the company's efforts to provide actionable shopper insights and consumer purchasing data to businesses.12 Affinity Solutions leverages debit and credit card transaction data from over 90 million cardholders to offer coverage of 46 purchase activity categories across more than 500 retailers.12

In his role, Greenberg has been instrumental in integrating Affinity Solutions' consumer purchasing and brand insights data with Semcasting's AudienceDesigner (ADS) Branded Data Center.12 This integration aims to enhance marketing campaigns by connecting them with the right retail consumers and providing strategic ways to drive customers to brand and product information websites.12

Greenberg emphasizes the importance of demonstrating a sharpened understanding of consumers through data-driven approaches.2 His work at Affinity Solutions contributes to the company's mission of providing data-led intelligence that uses purchase signals to help marketers, agencies, and media organizations deliver personalized experiences.1

Highlights

Affinity Solutions, Semcasting Integrate Advanced Sales
Semcasting Integrates with Affinity Solutions - Destination CRM
Mar 23 · urbanland.uli.org
Driving Dense and Sustainable Growth in Toronto's Thriving Suburbs

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Ken Greenberg
Ken Greenberg, photo 1
Ken Greenberg, photo 2
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Location

Greater New York City Area