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Ken Gross
Senior Media Marketing Specialist, Entercom Communications
Professional Background
Ken Gross is an esteemed Senior Media Marketing Specialist at Entercom Communications Corp., where he plays a pivotal role in connecting audiences through compelling radio programs and innovative marketing strategies. Entercom is one of the largest radio broadcasting companies in the U.S., operating a robust portfolio of 111 stations across 23 vibrant markets, including major cities like San Francisco, Boston, and Seattle. Under the leadership of President and CEO David Field, Entercom has cultivated a distinguished reputation for maintaining a unique blend of locally programmed stations, as well as owning some of the most distinguished radio brands and personalities in the industry.
Throughout his career at Entercom, Ken has demonstrated a passion for broadcast communications, making a significant impact in the media landscape by developing integrated marketing solutions that harness the company's extensive audio, digital, and experiential assets. His marketing expertise not only helps elevate Entercom’s brand presence but also contributes to the broader media community through effective collaboration and strategic outreach.
Before joining Entercom, Ken was associated with CBS Media, where he worked in various roles at CBS Radio. His experience there involved coordinating large-scale events and marketing campaigns that showcased the company's diverse offerings, fostering engagement and loyalty among target demographics. This extensive experience provided Ken with unique insights into audience preferences and marketing dynamics, further enhancing his effectiveness in his current role.
Education and Achievements
Ken Gross laid the foundational blocks of his educational journey at Encina, where he cultivated an appreciation for media and marketing. His academic pursuit not only equipped him with theoretical knowledge but also inspired a deep-seated passion for the radio broadcasting sector.
In his tenure, Ken has contributed to the success of Entercom's radio stations, which have collectively garnered numerous accolades for their excellence in broadcasting. These achievements include prestigious honors like the Edward R. Murrow Awards, which recognize outstanding contributions to broadcast journalism, and the National Association of Broadcasters (NAB) Marconi Awards, showcasing exemplary accomplishments in radio broadcasting. Ken's involvement in these award-winning projects has been instrumental in raising the bar for quality and innovation in the market.
Achievements
Ken's commitment to responsible corporate citizenship is evident in Entercom's philanthropic efforts, reinforcing the idea that radio can serve as a powerful force for good in the community. The company dedicates over $100 million each year to support charitable organizations, demonstrating a steadfast commitment to enhancing local communities. Ken plays a crucial role in these initiatives, ensuring that Entercom's stations are actively involved in initiatives that resonate with listeners and impact their lives positively.
Under his guidance, Entercom continues to solidify its stature in the broadcasting industry while nurturing a culture that prioritizes environmental stewardship and community service. Ken Gross embodies the spirit of innovation and leadership that propels Entercom forward, making significant strides in the media landscape and helping to shape the future of radio broadcasting.
