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Ken Insana

I make data fun & help you tell great stories with it If you use data, I simplify it, find key metrics, automate it, and explain it through storytelling If you’re a data analyst, I teach you how to do the 4 things above

Ken Insana is the founder of Magic With Metrics, a data consultancy focused on simplifying data analysis and storytelling.12 With over 20 years of experience in analyzing and presenting data, Ken has established himself as an expert in the field.2

Professional Background

Ken's career highlights include:

  • Founding the first analytics department at Initiative2
  • Leading the Auto analytics team at INNOCEAN USA3
  • Currently serving as the Founder of Magic With Metrics1

Expertise and Approach

Ken's professional focus revolves around making data more accessible and impactful:

  • Data Simplification: He specializes in simplifying complex data sets1
  • Key Metric Identification: Ken helps clients identify and focus on the most crucial metrics1
  • Automation: He implements data automation processes to improve efficiency1
  • Data Storytelling: Ken excels in explaining data through compelling narratives14

His approach is summed up in his own words: "I make data fun & help you tell great stories with it".14

Teaching and Consultancy

Through his consultancy, Magic Metrics, Ken aims to teach analysts how to transform insights into impactful data stories.5 This aligns with his broader mission of making data more engaging and actionable for businesses.

Ken Insana is based in New York, NY, and can be found on LinkedIn under the username ken-insana-67082139.13

Highlights

Mar 22 · linkedin

Hey, Bosses...there's a Leadership hack you can start TODAY that requires no talent, training or special skills

(revealed at the end of the post - yes you have to read it all =)

Seriously, doing ONE single thing is guaranteed to: 🚀 Boost your team's productivity 🤳 Make remote work...actually work 😫 Banish burnout before it ever begins 💪 Create a culture of rapid self-improvement 🌊 Enable mini-entrepreneurship, and a flood of creative ideas!

What is this crazy, simple, magical thing, you ask...?

BE KIND.

I'm a lifelong data guy; I can't measure kindness. It doesn't show up on a balance sheet, isn't trackable, and has no set of KPIs.

But it works wonders.

If you're a corporate robot kind of person: Be kind cuz it motivates employees If you're an actual human being: Be kind because it's the right thing to do If you want work to be FUN: Be kind because it turbocharges creativity

Calling out 7 Marketing bosses that did wonders for me, per the graphic below: Michael Hayes, for opening that my career door into Marketing Jason Deal, for masterfully defending me against that harsh client Christian Kugel, for helping my narratives, & rewarding exactly how i asked Cortney Henseler, for patience & support as I stumbled my way to growth Arianne Walker, for helping me blossom into a seller, negotiator, & client POC Thomas King, for trusting us to run w/ the trial strategy, and for ppt help ;) David Broscow, for always providing a safe space amidst a sea of turbulence

♻ Repost this and call out 1 of YOUR bosses who impacted your career

P.s. What's an example of Leadership you've witnessed that you admire? Would love to hear below...

P.P.S: ...of COURSE I can measure kindness, and I DO have a set of KPIs for it...c'mon you didn't think I'd actually let that one just sit there, right? 😉

Mar 18 · linkedin

A great data presentation doesn't start with your slides. It starts wayyy before - back to before you even look at the data...

To give a great data presentation, you need to do 3 things, in this order: 🍔 Ask The Right Questions ---> To learn what data to analyze 🍔 Analyze The Right Data ---> To uncover answers to those questions 🍔 Turn The Answers Into Insights ---> To teach the audience a new framework

In future posts this week, I'll show you what I do, step by step, but today let's start with the MOST IMPORTANT (and usually overlooked) step: Questions

How To Ask The Right Questions:

  1. What type of data do they want? (Website, media, email, social, etc) ▶ (This tells you the guardrails for the analysis)

  2. Who is the audience? (data people, media people, C-Suite) ▶ (This tells you the depth of the analysis you need)

  3. Do they already have a hypothesis? ▶ (If yes, explore it. If no, they want a summary/overview)

  4. What's the background? (campaign timeline, web redesign?) ▶ (This gives you crucial details for your set-up context)

  5. What data sources do we have access to? ▶ (This helps you plan a timeline, and skillset / resources you need)

  6. Who knows more details, if we need clarification? ▶ (This gives you the people who can fill in the details)

  7. What do they want to DO with the data? ▶ (This gives you threshholds - above which, the data is actionable)

  8. What logistics do I need to know? ▶ (When is it due? Who is presenting? Zoom or in person? Is there a review process?)

You can start using this list TODAY to give you a jump on making sure your next presentation ROCKS.

Reach out or leave a comment if you have questions - i will answer them all!

Related Questions

What inspired Ken Insana to start Magic With Metrics?
What are some key metrics Ken Insana emphasizes in his work?
How does Ken Insana make data "fun" for his clients?
What is Ken Insana's background before founding Magic With Metrics?
How does Ken Insana's approach to data storytelling differ from others?
Ken Insana
Ken Insana, photo 1
Ken Insana, photo 2
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Location

New York City Metropolitan Area