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Ken Mandel

Regional MD & Head of GrabAds @ Grab | O2O, Retail Media, SuperApp Advertising

Ken Mandel is a prominent figure in the digital industry with over 25 years of experience in advertising, media, and technology in the Asia Pacific region.

Currently serving as the Regional Managing Director and Head of GrabAds & Brand Insights at Grab, a leading super app in Southeast Asia offering a variety of services like transport, food delivery, payments, and financial services.

In his role at GrabAds, Ken oversees the Ads P&L and sets the strategic direction for the team, focusing on delivering innovative advertising solutions to brands and merchants on the platform.

With a deep understanding of O2O, data insights, retail media, and super app advertising, Ken creates significant value for Grab's users, partners, and stakeholders.

Beyond his work at Grab, Ken Mandel is involved in mentoring and investing in entrepreneurs and digital start-ups through his personal venture, JAM Ventures.

He also provides advisory services and sits on the board of various technology companies, including Braze and BandLab Technologies.

Ken's educational background includes a BA in Arts with a Major in Social Psychology from McGill University, executive leadership training from Harvard Business School, and a Masters in Asian Business from the Asia Pacific Management Cooperative Program.

Ken Mandel
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Location

Singapore