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Ken Ojuka
Founder at Fiddle Inc
Ken Ojuka is the co-founder and CEO of Fiddle, a modern inventory operations software company for CPG (Consumer Packaged Goods) brands and manufacturers.12 Here are some key details about Ken Ojuka and Fiddle:
Background and Founding of Fiddle
Ken Ojuka has been an entrepreneur for 13 years and has significant technical expertise.5 He co-founded Fiddle in 2017 along with Morgan Gilliam.4 The inspiration for Fiddle came from Ken's own experiences running a physical product brand and the challenges he faced with inventory management and manufacturing.2
Fiddle Software
Fiddle is an inventory management software that helps brands:
- Track inventory across all sites
- Manage orders from multiple sales channels
- Source raw materials and packaging
- Handle product traceability and expiration tracking
- Manage bills of materials and product costing1
The software is designed for small to medium-sized CPG brands generating $1-20 million in revenue.1
Podcast Host
In addition to his role at Fiddle, Ken hosts "The Physical Product Movement" podcast, where he interviews CPG brand founders and entrepreneurs to share their stories and insights.25
Approach and Philosophy
Ken's approach with Fiddle is focused on improving the connections between brands, suppliers, and co-packers to address common supply chain issues.3 He aims to help entrepreneurs succeed in launching and growing physical product businesses by providing better tools for inventory operations.3
Highlights
What can you do when there are no products that would suit your needs?
Create your own product.
If you believe that it's a crazy idea, yes, it is.
But I assure you, that it’s totally possible.
Just ask Jeff V., Co-founder and CEO of Tailwind Nutrition.
Jeff is an endurance biker who competes in races all over the country.
As a result of his experiences, Jeff was familiar with the challenges of keeping his body fueled while competing.
Unfortunately, he couldn't find any products with the nutrition he needed to compete in endurance events.
So Jeff created one.
It's a truly motivational story that deserves your attention.
Full episode in the comments. 👇👇👇
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👉 Jeff, thanks again for this amazing conversation!
🧃🧃🧃
#physicalproductmovement #endurancesportsdrinks #cpginsights
Understand your customer...
Probably the number one advice most #CPGentrepreneurs offer today.
One of them is Mia Medina of Gather Brands.
Mia started her business to help women-owned companies thrive in the #CPGindustry.
In this episode, Mia talks about common mistakes that she has seen brands make when they try to break into #retail, such as expanding too quickly and having a broad approach without having the resources to support these initiatives.
Also, she uncovers the importance of understanding your customers and why they choose your product.
It was an absolute pleasure speaking to Mia, and I am sure you will enjoy the conversation.
Full episode in the first comment link. 👇👇👇
♀️♀️♀️
👉 Mia, thanks again for this fantastic conversation!
📦📦📦
#physicalproductmovement #cpgconsulting #businessmanagementforwomen
