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Ken Strasma

Ken Strasma is the Chief Executive Officer of HaystaqDNA, a firm specializing in predictive analytics and strategic consulting services. He co-founded HaystaqDNA in 2012, following a successful career in political consulting, where he was instrumental in pioneering the use of predictive analytics in high-stakes presidential campaigns, particularly for Barack Obama and John Kerry.

Career Overview

  • Early Career: Strasma began his professional journey in 2003 as a Targeting Consultant for John Kerry's presidential campaign. He later served as the Targeting Director for Obama for America during the 2008 campaign, contributing significantly to its success through innovative data analysis techniques.12
  • Strategic Telemetry: In 2003, he founded Strategic Telemetry, which focused on individual-level predictive modeling. This firm played a crucial role in developing the analytics that supported Obama's groundbreaking electoral strategies.34
  • HaystaqDNA: Under his leadership, HaystaqDNA has provided services to various Fortune 500 companies and has been involved in international political campaigns across four continents. The firm applies political-style microtargeting techniques to commercial endeavors, helping clients effectively reach their target audiences.234

Education

Ken Strasma studied Political Science at the University of Wisconsin-Madison, although specific details about his degree are not provided.12

Contributions and Influence

Strasma is recognized as a pioneer in predictive analytics within the political realm. His work has not only influenced electoral strategies but has also transitioned into the corporate sector, where he applies similar methodologies to marketing and consumer engagement. He has authored numerous articles on topics related to targeting and analytics and has been a speaker at various prestigious institutions.234

In addition to his professional commitments, Ken Strasma is a father to three daughters and enjoys activities such as running and adrenaline sports when time permits.4

Highlights

Oct 24 · propublica.org
Iconic Gun-Makers Gave Sensitive Customer Information to Political ...
Jul 26 · theorg.com
Ken Strasma - CEO at HaystaqDNA - The Org
Ken Strasma - CEO at HaystaqDNA - The Org
Jan 17 · haystaqdna.com
About - HaystaqDNA
About - HaystaqDNA
Sep 3 · Ballotpedia News
Jerrick Adams – Ballotpedia News - Ballotpedia News
Sep 2 · Ballotpedia News
Newsletters – Ballotpedia News - Ballotpedia News
Apr 2 · sync.community
HaystaqDNA and Ken Strasma - The Science of Persuasion - Sync
HaystaqDNA and Ken Strasma - The Science of Persuasion - Sync

Related Questions

What are some of the key projects Ken Strasma has worked on at HaystaqDNA?
How did Ken Strasma's work in the Obama campaign influence his career?
What specific predictive analytics models did Ken Strasma develop for presidential campaigns?
How has Ken Strasma's expertise in targeting and data analysis impacted corporate clients?
What are some notable achievements of HaystaqDNA under Ken Strasma's leadership?
Ken Strasma
Ken Strasma, photo 1
Ken Strasma, photo 2
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Location

Washington D.C. Metro Area