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Kendall Ruth
Strategist & Content Writer - Available
Kendall Ruth is a generative-oriented catalyst with over 19 years of experience in engaging people and their environment to communicate authentic expressions.
He holds a Bachelor of Arts degree in English Language and Literature from the University of Colorado Boulder.
Kendall Ruth has a diverse professional background, having worked in various roles such as Content Strategist & Writer at Brand Strategy at Flour Sack Cape, Director of Content and Storytelling at Unbridled, Staff Writer at The Good Men Project, Contributing Writer at Postscapes, Content Writer & Social Media Manager at Hero Design, Digital Marketing Manager at The Kindlings, Surgical Tech & Marketing Consultant at InnMed, Development/Outdoor Specialist at Treetops Lodge & Estate, and Operations Manager/Guide Team Leader at Wilderness Ranch.
Highlights
Sometimes, in the midst of daily work and creating I forget the good things that have staying power.
I was asked to help JT Tull custom homes with a website, messaging, and visual look and feel a few years back.
They kept having potential customers ask to see their site and didn't have one. They also didn't want a user experience that looked like every other custom home builder – aka a templated real estate appearance and UX with bland messaging.
I flew to Texas to spend a few days with them while shooting photography, gathering stories, and messaging ideas. I got to hear immigrant stories of guys walking from the Texas border to San Antonio, to start working on their cousin's concrete crew the following day with sore feet; stories about the community helping support those immigrants as they learned the ropes and grew successful businesses that Tull contracts with on the regular. I captured some iconic moments, some of which eventually made the final cut.
Then, I pulled it all together on Squarespace – since Tull is a small business that doesn't have time to constantly manage a digital presence and Squarespace is ideal for just that.
Aside from a few tweaks, this site is as we built it a couple of years ago. JTTull continues to have a waitlist of customers who regularly compliment them on the site, stating how it speaks to what they want in a custom home builder.
The digital universe presumes everything needs to be new and shiny and fresh all the time, every minute. But it is possible to design, photograph, brand, and message in a way that lasts. Sure, new images or tweaking messaging can make it better but if it's done right the first time that's just window dressing.
Good means there is always room for improvement, but it doesn't have to keep up with the Joneses to do the job well.
https://jttull.com/
Who’s running the show inside your head? Your emotions or your brain? I had the chance to talk with some fascinating specialists on this topic and learned far more than I could squeeze into my latest pieces for Pathlight Mood & Anxiety Center.
#mentalhealth #emotionalhealth #emotionregulation
