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Kendall Schultz
GM, Publishers (Global)
Kendall Schultz is currently the General Manager for Publishers (Global) at Nova, a company that specializes in creative automation and Social Display advertising technology.1
Career Progression
Kendall has had a notable career trajectory in the digital advertising and publishing industry:
- Current Role: General Manager, Publishers (Global) at Nova (formerly Polar Inc.)1
- Previous Positions:
Educational Background
Kendall holds a Bachelor of Arts in Urban Studies from New York University.
Professional Experience
Throughout their career, Kendall has gained extensive experience in:
- Social display advertising
- Publisher partnerships
- Account management
- EMEA market operations
Before joining Nova/Polar, Kendall worked as:
- Senior Account Executive at Socialflow
- Account Executive at Panjiva
Additional Information
Kendall's promotion to General Manager for Publishers was part of Nova's restructuring following a significant investment from Fort Point Capital in 2024. This change coincided with the company's rebranding from Polar to Nova.1
It's worth noting that Nova (formerly Polar) is a leader in Social Display technology, providing creative automation solutions for agencies, brands, ad tech platforms, CTV providers, and retail media. The company has worked with over 250 of the world's top media publishers and platforms, generating substantial revenue through its technology.2
Highlights
Back at it in London this morning and reflecting on the highlight of my trip to NYC last week- hosting Nova's Publisher Partner Roundtable along with Matt Crenshaw and Josh McLain
First off, what a delight to be in a room with so many wonderful partners whom I haven’t seen in years (pre-lock down and pre-mat leave!) and to meet many people IRL and off-Zoom for the first time all together. We had leaders across branded content, product, and ad sales together to consider some key questions as we kick off the year.
How do premium publishers position their brands as social media giants wobble?
How will an approach to TikTok differ from how publishers initially approached a Facebook monetisation strategy?
Given massive economic headwinds, where are the areas of opportunity and optimism in 2023?
With everyone's focus on first party data, what about first-party creative?
The discussion spanned how editorial identity and demographics shape commercial opportunities on & off social platforms, incorporating influencer content, the mechanics of scaling campaigns across different environments (and how to tie those investments back to O&O), the evolving project of demonstrating ROI from video, and more.
Throughout, I was struck by how branded content strategy is adapting at such a rapid clip, and pushing commercial teams (and premium publishers on the whole) forward, through uncertain times. What became clear to me is that branded content remains such a stable revenue pillar because of this adaptability.
Thanks to everyone for the spirit of collaboration and all of the insights that made the event so rich, and looking forward to getting our partners together for more discussions this quarter in London and Sydney!
#brandedcontent #publisherrevenue #adsales
As Meta & Google's ad revenues decline, Twitter is in disarray, here is how 2 of Nova's partners in Australia, News AU & Fabulate, have succeeded in shifting $$ from social platforms back to premium publishers, leveraging our technology to transfer the best creative formats those platforms offer into their own premium, high-attention environments
