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Kenneth Huang
Digital Marketing Expert | Executive MBA at UCLA Anderson School of Management
Kenneth Huang is an experienced professional with a diverse background in the entertainment and media industry. He holds an Executive MBA from UCLA Anderson School of Management, a Certificate in Managing Enterprises in Media, Entertainment, and Sports from the same institution, and a Bachelor of Arts in Radio and Television from San Francisco State University. Kenneth has held key roles in various prestigious organizations, including Paramount Pictures, The Walt Disney Company, Lionsgate, Warner Bros. Entertainment Group of Companies, and Digital Media Management. His expertise spans across digital marketing, social media engagement, and digital management.
Highlights
Every great leader has a beginning... I want to shine a spotlight on my assistant manager Carmen Chan who is a #digitalmarketing rockstar.
Carmen was recently selected to be part of Paramount Pictures' Rising Stars program, designed to develop our most promising talent, and it's no surprise why. She has over 5 years of experience at the studio, bringing her invaluable knowledge from Home Entertainment to our Theatrical #Marketing team. Among many of her achievements, here are some incredible highlights:
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#StopAsianHate Statement: During the rise of attacks on the AAPI community last February, Carmen and I escalated making a public statement in solidarity from the studio to our leadership and parent company ViacomCBS. With their approval, Carmen helped write a statement, create a #socialmedia asset, and posted it on the official Paramount Pictures social channels that same evening. With Paramount being the first major studio to make a statement, other studios quickly followed suit. Carmen's #StopAsianHate graphic was distributed within our parent company and posted on MTV, Comedy Central, CBS, Paramount+, BET, and more. In all her work, she reviews it through a BIPOC lens and ensures our campaigns foster greater diversity and sensitivity.
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Strong Work Ethic: Whether waking up for a 4am trailer launch, offering her Photoshop design skills, or diligently sweeping every social media platform ALL weekend when there was an unexpected video leak from overseas, Carmen goes above and beyond. Her dedication and work ethic is unmatched. As I embark on my UCLA Anderson School of Management Executive MBA program, I am fortunate to have Carmen (also, a fellow Bruin!) as my right-hand person holding down the fort.
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Creative Trendsetter: Carmen has her finger on the pulse on what's trending! This past summer, she conceptualized a TikTok video that became the campaign's #1 ad, went viral, and garnered millions of impressions. Her love for gaming, foreign movies, and TV has been vital in bringing a diverse perspective to campaigns.
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Future Leader: Each day Carmen leads with kindness and empathy. She manages multiple creative agencies, and their fruitful collaboration leads to social media gold. She works with A-list actors and directors, and always puts them at ease. Recently Forbes published the article, "Empathy Is The Most Important #Leadership Skill According To Research", and I've seen it proven true working with and learning from Carmen.
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"You deserve a raise" "Best tweet of the year." "This wins the internet today" "Blown away by the team behind the marketing!! They are on top of everything." You don't have to take my word for it... You can take these countless tweets from real fans about Carmen's work.
We are lucky to have you, Carmen, and I speak for our team under the inspiring leadership of Danielle De Palma, Tamar Teifeld, and Brandon Nichols, that we are so excited to see your continued growth and development into a future leader!
"No, please don't kill me, Mr. Ghostface, I wanna be in your TikTok!"
It's true! You now can use the iconic Ghostface voice as a #TikTok Text-to-Speech option.
Thanks to the killer TikTok team Catherine Halaby, Dawn Yang, Evelyn Zhang for this wicked partnership to promote the new #ScreamMovie.
Go SCREAM #team on launching this first-to-market activation: Julia Beach, Casey Longstreet, Ceaira Ragins, Andrea Arango, Brandon Nichols, Tamar Teifeld, Danielle De Palma, and of course, my ALL-STAR assistant manager Carmen Chan who dreamt up this brilliant #marketing idea and saw it to fruition!
