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Kenny Goodman
Founder of Hip Pop - UK’s Fastest-Growing Carbonated Soft Drink - Multiple Grocer & Great Taste Awards
Kenny Goodman is the co-founder of Hip Pop, a fast-growing functional drinks brand based in Manchester, UK.12 Here are some key details about Kenny Goodman:
Professional Background
- Co-founded Hip Pop (originally called Booch & Brew) in 2019 with Emma Thackray13
- Previously ran a supplements brand with Emma Thackray, which was acquired in 20211
- Has experience as a nightclub promoter, recruiter, and marketing consultant/coach3
Hip Pop
- Hip Pop produces kombucha, living sodas, and other functional gut health drinks13
- The company rebranded from Booch & Brew to Hip Pop in 20214
- Hip Pop has won multiple awards, including a Great Taste Award in their first year of trading1
- The brand aims to create drinks that "taste good, do good and look good"4
Personal Details
- Born and raised in Manchester3
- Currently lives in Altrincham, Greater Manchester3
- Studied at Liverpool John Moores University5
Business Philosophy
- Emphasizes the importance of tenacity and drive in building a brand3
- Believes in channeling "the essence of Manchester" in Hip Pop's approach3
- Business motto: "Time kills desire"3
Kenny Goodman is actively involved in promoting Hip Pop and sharing updates about the brand's growth on social media platforms like LinkedIn and Twitter.67
Highlights
We did it! We got a "Big Interview" feature with The Grocer—pretty much the Bible for anyone in the grocery world.
As a wise man (of a different Brit Pop genre) once said: 'You've got to roll with it, you've got to take your time, you've got to say what you say but don't let anybody get in your way.'
So if you sometimes feel like you're banging your head against the wall and getting zero PR, don't worry, every challenger brand has been there - just keep building.
Hip Pop is proof that patience and persistence pay off. It took us several years to secure our first listing in a major grocer and the snowball started right there. Not only did our visibility skyrocket, but our story finally caught the attention we’d hoped for.
Since being listed we've had some great features in The Grocer and even won some prestigious Grocer awards but seeing this "Big Interview" feature (link in comments), is probably mine and Emma's biggest moment so far at Hip Pop.
A massive thank you to James Beeson, for crafting such a thoughtful article and taking the time to visit us right here in Manchester. Your dedication to sharing brand stories like this means the world to us.
Thank you also to our amazing team both past and present. From early struggles to celebrating milestones, it's clear—we're definitely on the right track. Maybe one day, Hip Pop will make it onto that iconic Afflecks mural alongside Manchester’s greats and we too can 'Live Forever'. 🌟
P.S. A case of delicious Hip Pop is winging its way to the comment that contains Oasis lyrics + gets the most likes/comments 🥤 📦 👌🏼
#TheGrocer #HipPop #Manchester #Oasis
BBC Saturday Kitchen's Jolly Olly has been raving about Hip Pop's Living Soda range again!
👨🍳 Olly Smith is renowned for his discerning palate so hearing such praise from a respected figure in the culinary world is a massive validation of our team's hard work and dedication. Nice one team!
💬 Olly says he loves our drinks. He described them as the perfect replacement for cocktails and feels like you're drinking something with texture - that they're beautifully blended and the balance is great.
Well done also to MOMO Kombucha | B Corp™ for getting a shout out and thank you, Olly, for your kind words and for shining a spotlight on challenger brands.
Here's to many more exciting moments ahead for the category!
#SaturdayKitchen #LivingSoda #Kombucha
