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Kenny Layton

Ex: Discord, WME, CAA & Viacom (VidCon)

Kenny Layton is an advisor at Levellr, where he focuses on helping startups build partnerships with brands and talent. Previously, he held significant roles at major companies, including Discord, WME (William Morris Endeavor), CAA (Creative Artists Agency), and Viacom (VidCon).

In his recent LinkedIn posts, Layton has discussed the challenges startups face in hiring full-time talent due to budget constraints and has highlighted the emerging need for fractional partnership roles in the industry. He emphasizes the importance of creators in this space and advocates for innovative solutions to connect startups with the right talent without the overhead of traditional agency models.12

Layton is also involved in various initiatives aimed at enhancing collaboration between creators and businesses, showcasing his commitment to evolving the landscape of partnerships within the entertainment and technology sectors.1

Highlights

Oct 19 · linkedin

Since I've left Discord I've met with a bunch of startups who are interested in testing and building partnerships with creators, brands, and talent but don't have the budget for a full time hire. I've seen lots of posts about Fractional CMO work, but I haven't seen any about Fractional Partnerships roles. Do I sense a gap in the market? Does anyone know anyone already doing this type of work (not just typical consulting or creator marketing)? Let me know in the comments if you are a business with this need or have any leads. Would love to talk to people already doing this type of work.

Aug 3 · linkedin

Sharing some news, longer post to come later as I’m still processing:

Just got laid off from my role at Discord, along with many amazing colleagues from the marketing org and a majority of the Entertainment Partnerships team.  Open to new opportunities, let’s chat!

Related Questions

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Kenny Layton
Kenny Layton, photo 1
Kenny Layton, photo 2
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Location

Los Angeles, California, United States