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Kent Bassett

VP Strategy | Consumer Insights | Data Analytics | Ventures | New Business Model Development

Kent Bassett is a strategic and forward-thinking leader with a strong passion for creating enterprise value. His approach is data-driven, fostering innovation and a consumer-centric culture. He excels in transforming insights into compelling value propositions and leveraging storytelling to influence C-Suite executives. With extensive experience in leadership, team building, and performance analysis, he focuses on achieving ambitious goals and driving growth strategies. Kent pursued his education with a Master of Business Administration (MBA) from DePaul Driehaus College of Business, a Master's degree in Applied Statistics & Quantitative Analytics from Western Michigan University, and a Bachelor's degree in Psychology & Sociology from Western Michigan University. He held key roles such as Vice President Strategy, Growth & New Ventures at Pearson, Managing Director at Sterling-Rice Group, Vice President of Strategy & New Growth Ventures, and Vice President of Strategy, Insights & Analytics at VF Corporation.

Kent Bassett
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Location

Denver, Colorado, United States