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Kenyatta Bynoe

Senior Marketing Executive: Brand Builder - Storyteller - Digital/Social Strategist - Transformational Leader

Kenyatta Bynoe is a senior marketing executive with extensive experience in global brand strategy, integrated marketing, and strategic partnerships.12 She currently serves as the Vice President of Creative Strategy and Marketing at OneTeam Partners, where she focuses on empowering athletes to maintain agency over their name, image, and likeness.1

Career Highlights

  • OneTeam Partners: As VP of Creative Strategy and Marketing, Bynoe helps create an ecosystem where athletes can leverage their personal brands with intention and control.1

  • Spalding: Previously served as VP of Global Marketing and Partnerships, where she pioneered a new visual identity, global brand strategy, and e-commerce platform.2

  • Other Roles: Held marketing positions at notable companies such as Jeep, Microsoft, and Volkswagen.1

Achievements and Recognition

  • Named one of Adweek's "Most Powerful Women in Sports" and Sports Business Journal's "Game Changers".12
  • Led Spalding's first globally executed marketing campaign centered around the concept of being a "true believer" in sports.1
  • Developed custom basketball for Kobe Bryant's jersey retirement ceremony.1

Education

  • Bachelor of Science in Public Relations from Central Michigan University.2
  • Master of Science in Integrated Marketing Communications from Eastern Michigan University.2

Kenyatta Bynoe is known for her strategic thinking, passion for writing, and dedication to empowering athletes and advancing Black women in leadership roles within the sports industry.1

Highlights

leadership - Ingenuity Squared
Aug 1 · si.com
Kenyatta Bynoe: Empowering Athletes to Use Their Personal Brands
Kenyatta Bynoe: Empowering Athletes to Use Their Personal Brands

Related Questions

What inspired Kenyatta Bynoe to transition into the sports industry?
How has Kenyatta Bynoe's work at OneTeam Partners impacted athletes' personal brands?
What are some of Kenyatta Bynoe's most notable achievements in her career?
How does Kenyatta Bynoe's background influence her approach to marketing in sports?
What challenges has Kenyatta Bynoe faced in her career, and how has she overcome them?
Kenyatta Bynoe
Kenyatta Bynoe, photo 1
Kenyatta Bynoe, photo 2
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Location

Nashville, Tennessee