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Keren Goldshlager
Strategic Response at Meta, US Election Program Lead, Former Fact-Checking Partnerships Lead
Professional Background
Keren Goldshlager is a self-motivated and accomplished leader with a rich tapestry of experience that spans over a decade in the technology and media sectors. Her career journey boasts impressive roles at prestigious organizations such as Meta (formerly Facebook), The New York Times, and Medium among others. Keren’s expertise lies in strategic management, audience engagement, and partnerships, showcasing her exceptional ability to navigate and thrive in the ever-evolving landscape of digital media.
At Meta, Keren held key positions including Strategic Response Manager and Head of Global Fact-Checking Partnerships, where she was instrumental in developing effective strategies to ensure the integrity of information on the platform. Her understanding of media responsibility and audience trust has positioned her as a thought leader in the realm of social media communication.
Prior to her impactful tenure at Meta, Keren significantly contributed to The New York Times as the Audience Strategy Manager. In this role, she was responsible for developing comprehensive strategies to engage diverse audiences and expand the publication's reach, underscoring her commitment to ensuring that quality journalism is accessible to all.
Keren also played an important role at Medium, serving in Business Development & Strategy, where she helped to forge critical partnerships that enhanced the platform's content delivery and engagement. This combination of strategic thinking and a passion for storytelling has made her a standout in the intersection of technology and media.
Furthermore, her earlier experiences include working with RadioPublic as a Partner Growth Consultant, where she harnessed her skills to foster meaningful collaborations that benefited the podcasting community.
Education and Achievements
Keren's academic foundation is as impressive as her professional accomplishments. She studied Journalism and Mass Communication, with a focus on Communication Studies at the University of North Carolina at Chapel Hill. This rigorous education equipped her with the essential skills to understand and navigate the complexities of media and its impact on society.
Throughout her career, Keren has continuously embraced opportunities for personal and professional growth. From her early days as an intern at notable organizations like MSLGROUP and HLN Morning Express to being the Editor-in-Chief at Flourish Magazine, her journey reflects a relentless pursuit of excellence in journalism and media strategy.
Notably, Keren has held various roles in marketing and partnerships, including her time at Beacon and Ogilvy & Mather. Her experience as a Senior Account Executive and Account Executive showcased her ability to manage and nurture client relationships while developing innovative marketing strategies.
Keren's role as Marketing Manager at Reese News Lab further demonstrated her adeptness at bridging the gap between journalism and technology, ensuring that emerging media practices were not only embraced but also effectively communicated to engage modern audiences.
Key Projects and Contributions
In her versatile career, Keren has undertaken several key projects that have made a substantial impact on her organizations and the broader media landscape. As part of her role in audience strategy at The New York Times, she led initiatives aimed at understanding reader behaviors and preferences, ultimately enhancing audience engagement and loyalty.
At Medium, Keren was central to driving programming that attracted a diverse array of voices, thus enriching the platform's content quality. Through her strategic insights, she contributed to the establishment of partnerships that fostered growth for both writers and audiences alike.
Keren's leadership in global fact-checking partnerships at Meta highlights her commitment to counteracting misinformation in the digital age, underscoring the importance of journalistic integrity and the role of social media in distributing accurate information.
Conclusion
Keren Goldshlager’s diverse background in technology and media, combined with her strong leadership skills, makes her a valuable asset in any organization. With a profound understanding of the digital media landscape, she continues to advocate for responsible media practices and audience engagement. Her journey from journalism student to key player in major technology firms serves as an inspiration for those aspiring to impact the media industry positively.
