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Keren Halperin
VP of HR/People | Led Companies to Top 3 Startup Recognition by D&B Three Times.
Keren Halperin is a seasoned People Leader with a vast background in global high-tech and Startup companies specializing in startup growth and team building.
With a passion for integrating people and companies through best practices and processes, Keren excels in driving success by fostering values, ethics, proactiveness, and improved communication within organizations.
Believing in the crucial role of individuals in a company's success, Keren emphasizes the significance of having the right people in place, especially in dynamic and evolving environments like Startups.
With a natural inclination towards building and a love for creative challenges, Keren thrives in environments that demand creativity, courage, teamwork, and decisive actions.
Her expertise includes a deep understanding of the tech industry, talent identification and attraction, leadership development, team building, market expansion, management training, and executive coaching, alongside HR compliance and legal matters.
Keren Halperin holds an MA in Organizational Development from The College of Management Academic Studies, a BA in Political Science and Communication from Tel Aviv University, and completed her high school education at Katzanelson High School in Kfar Sava.
She has held various key positions in reputable organizations such as VP of HR at GeoEdge, VP People at Swimm, OD Consultant at Namogoo, Chief People Officer at Namogoo, VP People at Feedvisor, Owner at Bediyuk, Director of HR at FixYa, Recruitment & Welfare Manager at LivePerson, Senior Executive Search Manager at Gisha Shona, HR - Head of Nurses' section at Clalit Health Services, and Head of HR at Walla!
Highlights
Occasionally, you get the chance to buy a mind-blowing experience/product! 💫🚀
Ever heard of "Liquid Death"? It's water. Yes, plain old H2O. Their message is: "Murder your Thirst." This isn't just about quenching thirst; it's storytelling genius. And why? Because we humans are absolute fans of a good story. Our brains light up at stories, craving narratives that resonate with our values, tickle our culture buds, and make missions feel like quests.
Enter the world of branding and organizational culture, where stories are the secret sauce. "Liquid Death" isn't selling water; they're rebellion of sale in a can. They allow you to connect with your inner perception and brand. It's about belonging to a tribe that's as hydrated as it is excellent. This taps into a deep, psychological need: We want our purchases to echo our identities and our work to mirror our epic. It provides us with a safe zone, confirming our existence. Deep!! 🤿
Studies back this up big time. Brands that spin an excellent tale create emotional ties stronger than others both inside and outside.
Inside companies, stories aren't just fluff; they're the glue holding the culture mosaic together, painting values not on walls but in hearts.💖
So, what's the takeaway? Assuming human nature, whether you're creating a product, remember that the most magnetic force on earth is a compelling story. It's not about the product or the mission statement alone; it's about the narrative that wraps around the users, employees, suppliers, investors, and all involved. It is like a warm hug and is so deeply connected with the inner values that it creates a total experience and engagement.💪
👋 I'm Keren Halperin, a seasoned Startup VP of People passionate about enhancing employee experiences. I led Companies to Top 3 Startup Recognition by D&B Three Times. I'm driven to build resilient, dynamic workplaces where careers thrive. #StartupCulture #CareerJourney #ProfessionalGrowth" #intuitiveguidance #writing #womenatwork #storytelling #brandawareness
