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Keri Lenker

Senior Director, NBA On-Court & Brand Partnerships - NYU Stern MBA Candidate

Keri Lenker is a senior sports industry professional currently serving as the Senior Director of On-Court & Brand Partnerships at the National Basketball Association (NBA). She has a strong background in sports management and business, holding an MBA from NYU Stern School of Business and a B.A. in Sports Promotion from the University of Connecticut.

Throughout her career at the NBA, Lenker has held various positions, including Director, Senior Manager, Manager, Senior Coordinator, and Associate Coordinator in the Identity, Outfitting & Equipment division. Her expertise lies in forging strategic partnerships, driving consumer-centric initiatives, and managing crucial aspects of sports operations and branding.12

Lenker is known for her creative leadership, problem-solving skills, and ability to motivate teams. She has been instrumental in designing NBA All-Star jerseys, incorporating elements that honor the host city's culture and history.12 For instance, she played a key role in designing the 2020 NBA All-Star jerseys, which paid tribute to Chicago's transit system and basketball legacy.2

In 2020, Lenker was recognized as one of the "New Voices Under 30" by Sports Business Journal, highlighting her as a rising talent in the sports industry.3 Her approach to sports business is characterized by pushing boundaries and questioning established norms, as evidenced by her statement, "We are constantly pushing the boundaries of the past and asking, 'Why not?'"4

Lenker's professional journey showcases her commitment to innovation in sports marketing, consumer engagement, and strategic partnerships within the NBA ecosystem.23

Highlights

Feb 14 · abc7chicago.com
NBA All-Star jerseys designed to honor Chicago's transit system, city ...

Related Questions

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Keri Lenker
Keri Lenker, photo 1
Keri Lenker, photo 2
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Location

New York, New York, United States