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Kerli Gabrilovica
Head of Retail Banking, Luminor Group (Baltics); Country Manager Latvia
Professional Background
Kerli Gabrilovica is an accomplished C-level executive with a wealth of experience in customer and business strategy, sales management, and the development of effective commercial business tactics across various technologies and business units. With a proven track record of crafting and executing bold business-changing growth strategies, Kerli has demonstrated her ability to thrive in highly competitive and ever-evolving market environments. Her strategic leadership has consistently driven profitable results and helped organizations achieve long-term sustainability and profitability.
Throughout her career, Kerli has been deeply passionate about empowering others and promoting the career development of her team members. As a mentor and leader, she has prioritized guiding growth while creating purpose and motivation among her teams. By balancing corporate goals with a genuine concern for the well-being of her team, she has been successful in leading numerous change management initiatives aimed at enhancing customer experience, improving organizational efficiency, and revitalizing customer relations. Her foresight and dedication have played a significant role in enabling corporate expansion and positioning her organizations as leaders in their respective industries.
Education and Achievements
Kerli’s educational background is as impressive as her professional accomplishments. She holds a Global Executive MBA, which she obtained from prestigious institutions: Columbia Business School and London Business School. In addition, she has a Bachelor of Science in Economics and Business Administration from Rīgas Ekonomikas augstskola (Stockholm School of Economics in Riga) and a Master of Science in Business Administration and Economics from Karlstad University. This solid educational foundation has equipped Kerli with robust analytical skills, enabling her to excel in various organizational functions including operations, sales and marketing, financial management, and general management.
Kerli is fluent in four languages—English, Russian, Estonian, and Latvian—showcasing her ability to communicate and build relationships in diverse environments. This linguistic proficiency has further enhanced her ability to lead cross-border business initiatives.
Notable Positions Held
Kerli's career includes prestigious roles such as:
- Head Of Retail Banking at Luminor Group, where she oversees retail banking operations, focusing on customer engagement and strategic service delivery.
- Country Manager for Latvia at Luminor, where she successfully drove market strategies tailored to Latvian consumers.
- Chief Corporate Development Officer on the Management Board of Lattelecom, where she contributed to the strategic direction and operational excellence by leading corporate initiatives.
- Chief Commercial Officer and Board Member at Lattelecom, where she spearheaded growth strategies to enhance service offerings and customer satisfaction.
- Director of Customer Service and Retail Division at Lattelecom, where she focused on improving customer service delivery and contributing to the overall customer experience.
- Head of Marketing Department at Rīgas Miesnieks, where she led marketing strategies that aligned with the company’s vision and objectives.
- Senior Consultant at EY (Ernst & Young), providing strategic insights to clients in various sectors.
- Regional Director at Hoiubank Investments AS and Hoiubank Asset Management AS, where she was instrumental in developing investment strategies that resonated with client needs.
Kerli's career thus far reflects her commitment to excellence, innovation, and the fostering of professional growth, both for herself and for those she leads. She is regarded as a driving force behind successful strategic initiatives that not only contribute to bottom-line results but also enhance the cultures of the organizations she is part of.
Conclusion
With a strong blend of strategic acumen, leadership capabilities, and a commitment to mentoring others, Kerli Gabrilovica continues to stand out as a pioneering figure in the world of business strategy and sales management. Her multifaceted expertise and diverse background allows her to take on new challenges and create significant impacts across different sectors. Whether driving organizational growth, initiating essential change management initiatives, or cultivating talent within her teams, Kerli exemplifies what it means to be an effective leader in today's dynamic business landscape.
