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Kerra M. Shih

Principal, WOLFBERRY GROUP | Founder, KERRISMA Global Brand Curation | Angel Investor

Kerra Shih is a seasoned marketing professional with a Masters in Marketing from the University of Warwick and a degree in Fashion Merchandising from Parsons.

She established her career in New York City, notably at Oscar de la Renta, where she progressively advanced from international business development roles to spearheading the brand's expansion into China from 2014 to 2018.

Transitioning to the automotive industry, Kerra spent 2 years at NIO, China's prominent new energy automotive company, leading product marketing initiatives at NIO Life.

Leveraging her extensive global fashion network, she orchestrated successful co-branding projects with renowned designers, contributing to NIO's global reputation and IPO in September 2018.

Kerra's distinctive blend of experiences in the US and China equips her with valuable insights into penetrating the Chinese market for luxury American brands and establishing international recognition for Chinese automotive companies.

In addition to her corporate endeavors, Kerra Shih is actively engaged as a lifestyle influencer under the handle @thekerrabear, aiming to bridge China lifestyle brands with global markets through strategic consulting and investments.

Highlights

Aug 5 · linkedin

Watching Olympics these days? I believe you've undoubtedly observed an incredible array of reactions to the announcements of Team USA gymnast Simone Biles’ withdrawal and also fight through from the Tokyo games. At KERRISMA Global Brand Curation, we firmly believe that mental wellness should be a part of daily conversation. As we collectively continue to face uncertainty with the surge of the Delta Variant, there is no better time to begin. Thus, I invite you to join in as we embark on an ongoing series about the importance of, and bright future ahead for, the mental wellness industry.

#wellness #wellbeing #mentalwellness #mentalhealthmatters #mentalhealthawareness #olympics2021tokyo

Apr 15 · linkedin

In my previous article, I talked about the rise of ‘China Cool’ in the fashion and beauty industries since 2017, and described the phenomenon of homegrown Chinese brands winning more Chinese new consumers with an eye towards international growth utilizing strategies based on burgeoning cultural confidence and domestic recognition. So you know what China Cool looks like, but what does it taste like?

#china #branding #marketing #foodandbeverages #foodanddrink #consumerinsights #chinamarket #crosscultural #growth #knowhow #chinamarketing #businessdevelopment

Related Questions

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Kerra M. Shih
Kerra M. Shih, photo 1
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Location

Miami, Florida, United States