Suggestions
Kerrie Spaargaren
Managing Director of Graffiti Group
Kerrie Spaargaren is the Managing Director and founder of Graffiti Group, a prominent brand experience agency based in Melbourne, Australia. With nearly two decades of experience in the industry, she has established Graffiti as a key player in creating immersive brand experiences for various high-profile clients.
Professional Background
Kerrie has been instrumental in shaping the agency's vision, focusing on building genuine connections between brands and their audiences through diverse methods such as activations, events, installations, and digital technologies. Under her leadership, Graffiti has adapted to the evolving landscape of brand experience, especially in the post-COVID era, emphasizing the importance of integrating brand experiences into broader marketing strategies.14
Vision and Philosophy
In recent discussions, Kerrie highlighted her excitement about new technologies and innovative projects that enhance consumer engagement with brands. She believes that brand experience should not exist in isolation but rather be part of an integrated marketing campaign.1 Graffiti is celebrating its 20th anniversary in 2024, marking a significant milestone in its journey as an independent agency with a strong leadership team committed to its growth and culture.1
Online Presence
Kerrie maintains a professional profile on LinkedIn, where she shares insights about her work and the agency's achievements. Her LinkedIn username is kerrie-spaargaren-18b1822, which provides further details about her career and contributions to the marketing field.23
Highlights
We're looking for an Experiential Producer to join our fabulous team at Graffiti. If you're interested or know anyone, please get in contact.
I’m really proud to be an Auntie in their very first Senior Mentor program. It’s an honour to sit next to 99 women I admire and share my knowledge and experience with the next generation of leaders. I’ve been so privileged in my career to have had some incredible women mentors, so I’m so excited to be able to pay it forward in this valuable program. If you’re based in Melbourne with around 5-10 years experience please apply via @theaunties_gram link in bio. I look forward to meeting you! #The Aunties #Mentor #Women
