Suggestions
Kerry Bennett
Marketing Partner at Upfront Ventures
Kerry Bennett is a seasoned marketing professional currently serving as the Marketing Partner at Upfront Ventures, a venture capital firm based in Los Angeles that specializes in technology businesses.23 She has been with Upfront Ventures since January 2016, making it her longest-held position to date.4
Professional Experience
Kerry's role at Upfront Ventures involves:
- Leading marketing and branding efforts for the firm
- Advising portfolio companies on marketing, PR, and branding strategies2
Prior to her current position, Kerry has held several notable roles in marketing:
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SVP Marketing at DogVacay (2014-2015): She led the marketing department, helping DogVacay become a leading pet services provider in the US.1
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SVP Marketing at HauteLook (2013-2014): Kerry managed the marketing team for this Nordstrom-owned flash sale e-commerce site.1
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Vice President of Marketing and Communications at HauteLook (2009-2013): She led communications teams from startup through acquisition by Nordstrom.1
Education
Kerry holds an A.B. in Anthropology from Princeton University.1
Career Philosophy
Kerry describes herself as "a brand-building advocate in a startup world" and believes that the best results come from collaboration.1 Her extensive experience in marketing, particularly in the startup and e-commerce sectors, has likely contributed to her success in the venture capital world, where she can leverage her expertise to support and guide Upfront Ventures' portfolio companies.
Highlights
#Commerce folks!
If I'm looking for someone who can help review a company checkout flow, from landing page/website to cart add ons to confirmation, to optimize revenue, is that:
- A UX person
- A product person
- A designer
- A "commerce expert"
- Other (please specify)
And if you are or know someone who fits the bill, please drop a comment!
Norcal friends - your time is now!
I'm a big believer in hope as a muscle and action > thoughts. So here's my gift to you -- sign up to volunteer at one of the upcoming Defy Ventures in-prison trips near you this summer/fall. Here's why:
- You will have one of the most meaningful days of your year (life, probably, but don't let me overstate it)
- You will coach entrepreneurship with a group of people who are deeply hungry for change and growth
- You will contribute not just to a person, not just to their community, but also to your human self
OOOOO it's the best. Sign up here >>> https://lnkd.in/eC_j_3vq >>> deadlines are coming up soon. I know some of you have just been waiting for a sign - this is it!
(Cheesy gleeful photo below is how I feel every minute of being there with the Defy entrepreneurs! If I can share this silly photo the least you can do is sign up or tag a NorCal friend to attend these Defy events. Okay good talk.)
