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Kerry Bennett

Marketing Partner at Upfront Ventures

Kerry Bennett is a seasoned marketing professional currently serving as the Marketing Partner at Upfront Ventures, a venture capital firm based in Los Angeles that specializes in technology businesses.23 She has been with Upfront Ventures since January 2016, making it her longest-held position to date.4

Professional Experience

Kerry's role at Upfront Ventures involves:

  • Leading marketing and branding efforts for the firm
  • Advising portfolio companies on marketing, PR, and branding strategies2

Prior to her current position, Kerry has held several notable roles in marketing:

  • SVP Marketing at DogVacay (2014-2015): She led the marketing department, helping DogVacay become a leading pet services provider in the US.1

  • SVP Marketing at HauteLook (2013-2014): Kerry managed the marketing team for this Nordstrom-owned flash sale e-commerce site.1

  • Vice President of Marketing and Communications at HauteLook (2009-2013): She led communications teams from startup through acquisition by Nordstrom.1

Education

Kerry holds an A.B. in Anthropology from Princeton University.1

Career Philosophy

Kerry describes herself as "a brand-building advocate in a startup world" and believes that the best results come from collaboration.1 Her extensive experience in marketing, particularly in the startup and e-commerce sectors, has likely contributed to her success in the venture capital world, where she can leverage her expertise to support and guide Upfront Ventures' portfolio companies.

Highlights

Aug 29 · linkedin

#Commerce folks!

If I'm looking for someone who can help review a company checkout flow, from landing page/website to cart add ons to confirmation, to optimize revenue, is that:

  1. A UX person
  2. A product person
  3. A designer
  4. A "commerce expert"
  5. Other (please specify)

And if you are or know someone who fits the bill, please drop a comment!

Jun 25 · linkedin

Norcal friends - your time is now!

I'm a big believer in hope as a muscle and action > thoughts. So here's my gift to you -- sign up to volunteer at one of the upcoming Defy Ventures in-prison trips near you this summer/fall. Here's why:

  1. You will have one of the most meaningful days of your year (life, probably, but don't let me overstate it)
  2. You will coach entrepreneurship with a group of people who are deeply hungry for change and growth
  3. You will contribute not just to a person, not just to their community, but also to your human self

OOOOO it's the best. Sign up here >>> https://lnkd.in/eC_j_3vq >>> deadlines are coming up soon. I know some of you have just been waiting for a sign - this is it!

(Cheesy gleeful photo below is how I feel every minute of being there with the Defy entrepreneurs! If I can share this silly photo the least you can do is sign up or tag a NorCal friend to attend these Defy events. Okay good talk.)

Related Questions

What are some of Kerry Bennett's most notable achievements at Upfront Ventures?
How did Kerry Bennett's role at DogVacay prepare her for her position at Upfront Ventures?
What specific strategies has Kerry Bennett implemented at Upfront Ventures?
How has Kerry Bennett's background in anthropology influenced her marketing approach?
What are some of the key marketing challenges Kerry Bennett has faced at Upfront Ventures?
Kerry Bennett
Kerry Bennett, photo 1
Kerry Bennett, photo 2
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Experience

Marketing Partner at Upfront Ventures (June 2022 - Present)
Head of Marketing at Upfront Ventures (January 2016 - Present), SVP Marketing at DogVacay (January 2014 - December 2015), SVP Marketing at HauteLook (March 2013 - January 2014), Vice President of Mark at Leo Burnett (1997 - 2001)

Education

A.B. in Anthropology, Princeton University

Location

Los Angeles County, California, United States