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Kerry Fitzmaurice

Founder @ Own Company | CMO and Brand Marketer | Agency Growth | Passionate about agriculture + environment

Kerry Fitzmaurice is the Founder and CEO of Pure Grit BBQ, a plant-based barbecue restaurant located in New York City. Established in December 2019, the restaurant aims to provide delicious vegan and gluten-free barbecue options in a fast-casual setting. Fitzmaurice's vision for Pure Grit BBQ was inspired by her experiences at traditional barbecue venues, where she saw a gap for vegetarian and vegan options. The restaurant officially opened its doors in May 2023 after overcoming challenges posed by the COVID-19 pandemic.123

Background and Career

Fitzmaurice has a diverse professional background, having spent over 25 years in marketing and advertising. Before launching Pure Grit BBQ, she held several key positions, including:

  • Chief Marketing Officer at Breaker (2017-2020)
  • Managing Director at McKinney (2015-2017)
  • Global Chief Marketing Officer at Kirshenbaum Bond Senecal + Partners (2013-2015)

She began her career as an environmental economist after earning a Master's degree in Industrial Environmental Management from Yale University and a Bachelor's degree from the University of Michigan.12

Vision for Pure Grit BBQ

Fitzmaurice's goal with Pure Grit BBQ is to redefine barbecue culture by making it accessible to everyone, regardless of dietary preferences. She emphasizes creating a loyal customer base through community engagement and aims to expand the restaurant's reach beyond New York City.23 Her leadership style focuses on collaboration, leveraging her extensive network in the culinary world to enhance the restaurant's offerings.

Personal Life

Kerry Fitzmaurice resides in New York City with her daughter. Her journey into the food industry reflects her commitment to improving both personal health and environmental sustainability through plant-based dining options.23

Highlights

Aug 27 · linkedin

Branding is an art, and rebranding takes it a step further by becoming a psychological art. Ever wondered about the considerations needed to achieve a fresh look while still celebrating the core essence of a brand? 🌟 #branding #rebrandimplementation #iconic #creative #brandingagency

Aug 14 · linkedin

When I was the CMO of Breaker, I came to know writer Jeff Wilser. If you are curious about emerging tech, follow him. We recently met up for lunch and caught up on all things AI, his passion and now podcast, and all things plant-based, my passion and Pure Grit BBQ. He told me about Claude.ai and I told him about plant meat and Impossible Foods. During out discussion I compared what is happening in the vegan food space to Web3.

Two seemingly unrelated trends - Web3 and vegan food - in my mind had followed surprisingly similar market trajectories. Both experienced initial booms driven by idealism and market opportunities, followed by cool-down periods. I believe that signs point to potential rebounds for both sectors.

I wasn't sure if there was data to support my hypothesis so I decided to ask Claude.ai. The below article was written by Claude.

What do you think: Did Claude nail it? Are Web3 and plant-based foods here to stay, or were they just passing fads?

#Web3 #VeganFood #MarketTrends #ai #plantmeat #plantbased

Related Questions

What inspired Kerry Fitzmaurice to transition from advertising to the food industry?
How did Kerry Fitzmaurice's experience at McKinney influence his approach to running Pure Grit BBQ?
What challenges did Kerry Fitzmaurice face when starting Pure Grit BBQ during the COVID-19 pandemic?
How does Kerry Fitzmaurice's background in environmental management impact his business decisions at Pure Grit BBQ?
What role does Emily Hersh play in the daily operations of Pure Grit BBQ?
Kerry Fitzmaurice
Kerry Fitzmaurice, photo 1
Kerry Fitzmaurice, photo 2
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Location

Boulder, Colorado, United States