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Kerry Creel-Asbee
Senior Manager - Retail Packaging & Merchandising at Acuity Brands
Professional Background
Kerry G Creel-Asbee is a seasoned professional in the consumer packaged goods (CPG) sector, amassing over 20 years of experience as a CPG strategist. Throughout her illustrious career, Kerry has demonstrated an exceptional capability to lead, manage, and grow consumer product categories, engaging both traditional and digital marketing channels to achieve impressive business results. This rich experience has developed her into a specialist adept at leveraging shopper insights, syndicated data, and conducting thorough category deep dives, making Kerry an invaluable asset in identifying new business opportunities and channels for distribution.
Throughout her career, Kerry has built extensive expertise in developing 360° channel-specific strategies across multiple product categories for some of the largest retailers in the industry, such as Walmart, Target, Walgreens, CVS, The Home Depot, Lowe’s, and various specialty outlets. Her familiarity with these channels has allowed her to sustain substantial growth in brand presence and profitability, highlighting her proficiency in managing key customer relationships critical for continual brand advancement.
A dynamic and articulate communicator, Kerry excels in public speaking, negotiations, and the delivery of compelling presentations. These skills not only allow her to build robust relationships with internal teams and external partners but also enable her to represent her brands with unparalleled confidence and clarity. Kerry embodies a leadership style that inspires others; her mission is to lead by example, fostering an environment of consistency and motivation.
Kerry's professional journey encompasses a wealth of experiences that afford her a unique and diverse set of skills. Her strong analytical abilities combined with a creative mindset grant her a comprehensive understanding of the product development process, and how each element contributes to an effective go-to-market strategy. From copywriting and package design to product forecasting and ongoing maintenance, Kerry's hands-on involvement across various processes showcases her holistic approach to marketing and brand management.
Kerry's profound passion for branding, coupled with her understanding of consumer dynamics and behavior, fuels her continued success in the fast-paced CPG landscape. She thrives on building personal relationships and is deeply committed to fostering connections within the industry, which in turn allows her to enhance brand visibility and customer loyalty.
Education and Achievements
Kerry's educational background laid a strong foundation for her successful career in marketing and consumer goods. She began her academic journey at the University Of Pittsburgh, where she obtained a Bachelor of Arts in Communications, providing her with essential skills in both written and verbal communication that would prove indispensable in her future roles.
Kerry continued her education by studying Marketing and Management at Ohio Wesleyan University, further equipping her with the knowledge necessary to excel in the highly competitive fields of marketing and consumer product strategy.
Her educational achievements have complemented her practical experience, creating a solid base for her strategic thought leadership in the CPG sector. Kerry's continuous pursuit of knowledge and professional development has enabled her to stay at the forefront of industry trends and innovations, ensuring her expertise remains relevant and impactful.
Career Milestones
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Senior Omni Channel Marketing Manager, Packaging And Merchandising at Acuity Brands: In this role, Kerry spearheaded initiatives that enhanced product visibility and consumer engagement within an omni-channel framework, showcasing her ability to integrate multiple distribution strategies for maximum effect.
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Brand Manager And International Brand Manager at Wilton Brands: Kerry took on significant responsibilities in brand management, overseeing product strategy and execution on both domestic and international levels, demonstrating her versatility and adaptability in various markets.
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Senior Category Marketing Manager at Apothecary Products: Kerry leveraged her marketing acumen to guide category growth, focusing on strategic marketing initiatives that drove sales and improved customer satisfaction.
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Category Marketing Manager at Apothecary Products: Earlier in her career, she played a crucial role in market analysis and product positioning, setting the stage for future success within the company.
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Marketing Coordinator at Apothecary Products: Kerry began her career at Apothecary Products as a Marketing Coordinator, providing her with invaluable experience and insight into the workings of marketing from the ground up.
Achievements
- Innovative Strategy Implementation: Kerry has consistently introduced innovative marketing strategies that have led to increased market share and enhanced brand loyalty for the products and companies she represents.
- Key Partnerships Development: Through her exceptional relationship-building skills, Kerry has been instrumental in forging strategic partnerships that have resulted in lucrative opportunities and expanded distribution channels for her brands.
- Leadership in Public Speaking and Representation: Recognized for her articulate communication skills, Kerry has had the opportunity to represent various brands at key industry events, enhancing brand visibility and networking potential.
- Consumer Insights Utilization: Kerry's deep understanding of consumer behavior allows her to craft marketing strategies that resonate with target audiences, driving engagement and leading to successful product launches.
In summary, Kerry G Creel-Asbee is a distinguished CPG strategist with a robust track record of success in leading and growing consumer product categories across multiple channels. Her academic credentials, coupled with over 20 years of hands-on experience in marketing and consumer insights, have cemented her position as a sought-after expert in the field. Kerry remains committed to her passion for branding and building effective consumer relationships while inspiring others in her journey through the ever-evolving landscape of consumer products.
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Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
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- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
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Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.