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Kerstin Fels
Head of Content Strategy & Campaign / Creative Director bei Valtech
Professional Background
Kerstin Fels is a highly esteemed professional with a rich career in the realm of content strategy and creative direction. She currently serves as the Head of Content Strategy & Campaign and holds the title of Creative Director at Valtech, where she has played a pivotal role in shaping innovative marketing campaigns that resonate with audiences and strengthen brand identities. Her expertise lays a strong foundation for developing compelling content strategies that drive engagement and achieve business goals.
Prior to her tenure at Valtech, Kerstin honed her skills and talents as a Creative Director at Publicis Sapient, a global leader in digital transformation. In this dynamic role, she was instrumental in orchestrating creative solutions that bridged the gap between strategy and execution, ensuring client satisfaction across various projects.
Kerstin’s journey in the world of digital marketing and creative concepts began with her work at DigitasLBi Germany, where she ascended through numerous positions including Head of Creation and Head of Strategy & Concept. Her wide-ranging responsibilities allowed her to oversee the development and execution of innovative digital strategies while nurturing creative talent within the organization. As part of her role as Creative Director Concept at DigitasLBi, she successfully led a team of creative professionals, helping to foster an environment that encouraged innovative thinking and collaboration.
Additionally, Kerstin has proven her capabilities in concept development as a Senior Concept Developer at LBi, where her creative ingenuity contributed to the successful delivery of varied projects for esteemed clients.
Early in her career, Kerstin demonstrated her creative leadership at MMCD GmbH as a Creative Director, laying the groundwork for her future success in the industry. Through her diverse experiences across multiple roles and organizations, she has developed a comprehensive understanding of the creative and digital marketing landscape, enabling her to deliver exceptional results for clients.
Education and Achievements
Kerstin Fels pursued her higher education in Biology, receiving her Diplom from the prestigious Universität zu Köln. This scientific background not only informs her analytical approach to problem-solving but also enriches her creativity. The combination of scientific thinking and creative execution has been a tremendous asset in her professional journey.
Kerstin's journey is reflective of her commitment to excellence and innovation. Her ability to synthesize her biological education with her extensive experience in the creative industries has allowed her to implement unique perspectives into her strategy development. She is widely acknowledged for her team leadership and mentorship, empowering others to realize their creative potential while driving successful outcomes for various interconnected projects.
Achievements
Over the course of her impressive career, Kerstin has accumulated numerous accolades and recognition for her contributions to the fields of content strategy and creative direction. Her work has consistently showcased her ability to lead teams and develop strategies that are not only creative but also anchored in solid marketing principles. Kerstin thrives on consistently pushing the creative envelope, ensuring that her endeavors yield impactful and measurable results.
Kerstin Fels remains a powerhouse in the industry, and her continuous commitment to growth and innovation sets her apart in the competitive landscape. Her involvement in high-profile projects and the organizations mentioned reflects her strong influence and the respect she garners from peers in the field of digital marketing and creative strategies.
