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Kerstin Oehmichen

Digital Marketing Expert / Digital Change Agent

Professional Background

Kerstin Oehmichen is a seasoned Digital Change Agent with over 18 years of extensive experience in the digital landscape. Her career has uniquely positioned her at the intersection of digital transformation and leadership, emphasizing the vital importance of human connection in the technological realm. Throughout her professional journey, Kerstin has successfully managed a range of digital projects, guiding them from conception through to completion while optimizing processes to enhance efficiency and effectiveness. This comprehensive understanding of digital project management, coupled with her entrepreneurial mindset, has enabled her to achieve her goals proactively and passionately.

Kerstin's early exposure to the world of digitalization sparked a fascination that has driven her throughout her career. She possesses a strong technical affinity and holds a wealth of in-depth knowledge in the field, making her a valuable asset in the fast-evolving tech environment. Her belief that "Nothing is impossible" propels her dedication to overcoming challenges and motivating others during transformative phases, where uncertainty and fear can often take center stage.

Having served in various influential roles, including Senior Digital Marketing Manager at Kantonsspital Winterthur and as the owner of K78 - Digital Marketing and Design, Kerstin has worked diligently to harness the power of digital marketing strategies to create meaningful connections and engage audiences effectively. She has consistently shown a commitment to empowering others, believing that innovation springs from people, not machines.

Education and Achievements

Kerstin Oehmichen's academic background is as diverse as her professional experience. She studied Management Assistance at the Institut für Lernsysteme, laying a strong foundation in the management field. She further advanced her knowledge by earning a Master’s degree in Digital Transformation (MAS Digital Transformation) at ZHAW Zürcher Hochschule für Angewandte Wissenschaften, where she honed her understanding of the complexities surrounding digital integration in both corporate and operational contexts.

In addition to her higher education, Kerstin pursued a Certificate in Digital Marketing and Leadership at Squared Online, ensuring she remains at the forefront of marketing innovations. Her studies included Betriebswirtin at Fachhochschule Brandenburg, which further solidified her business acumen. This blend of educational qualifications provides Kerstin with a multifaceted perspective on digital marketing and transformation, making her an expert in navigating the industry's challenges and opportunities.

Notable Achievements

Throughout her career, Kerstin has demonstrated a series of notable achievements that underscore her expertise and commitment to digital transformation:

  1. Leadership in Digital Transformation: As a Senior Digital Marketing Manager, Kerstin has successfully led significant digital initiatives to modernize the marketing strategies of Kantonsspital Winterthur, positioning it as a leader in health sector marketing and patient engagement.
  2. Founder of K78: By establishing her own digital marketing and design firm, K78, Kerstin showcased her entrepreneurial spirit and creativity, providing tailored marketing solutions to various clients while emphasizing the importance of innovative approaches.
  3. Project Management Excellence: In her previous role as a Marketing and Communications Project Manager at Kömedia AG and as an Online Marketing Manager at Schoch Vögtli AG, Kerstin exhibited exceptional project management skills. She is adept at leading cross-functional teams and facilitating effective collaboration to achieve shared goals.
  4. Engaging People During Transformation: Kerstin's unique ability to inspire and motivate individuals during times of change has become a hallmark of her career. Through her approachable and encouraging leadership style, she fosters an environment where innovation can thrive.
  5. Event Management Experience: Her previous experience as an Event Manager for notable festivals, such as the Konstanzer Weinfest and Oktoberfest at Lake Constance, demonstrates her versatility and ability to orchestrate large-scale events while focusing on enhancing audience experiences.

Achievements: The information given focused more on qualitative accomplishments rather than listing them traditionally.

Related Questions

How did Kerstin Oehmichen develop her skills in digital transformation and leadership?
What specific strategies does Kerstin use to engage individuals during periods of digital change?
How does Kerstin Oehmichen balance technical proficiency with creativity in digital marketing projects?
What inspired Kerstin to pursue a career in digital marketing and transformation?
In her view, what are the key elements of successful digital project management that lead to innovation?
Kerstin Oehmichen
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Location

Winterthur, Zurich, Switzerland