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Kevan Kalyan
Creative Director at Thumbtack l Delusional Optimist l Malcontent
Kevan Kalyan is an experienced creative professional currently serving as the Director - Brand / Creative Director at Thumbtack.12 With over 22 years of experience in the advertising industry, Kalyan has established himself as a collaborative creative leader and problem solver.1
Professional Background
Kalyan's career in advertising has been marked by a focus on creative direction.2 He started his journey in the industry at Turning Heads, which laid the foundation for his extensive experience in creative leadership.2
Current Role at Thumbtack
At Thumbtack, a platform that helps people manage their homes and hire professionals for various projects6, Kevan Kalyan plays a crucial role in shaping the company's brand and creative direction. His responsibilities include:
- Overseeing brand campaigns4
- Leading creative initiatives5
- Collaborating on integrated marketing strategies5
Skills and Approach
Kevan Kalyan describes himself as a:
- Collaborative creative leader
- Problem solver
- Delusional optimist
- Malcontent3
He believes in elevating ideas and the people around him, which likely contributes to his effectiveness as a creative director.1
Recent Work
One of Kalyan's recent projects at Thumbtack includes the 2023 Brand Campaign.4 He has also been involved in creating animated ads that bring homeowner anxieties to life, showcasing Thumbtack's services in a creative and relatable way.5
Kevan Kalyan's LinkedIn profile (username: kevan-kalyan-0a0a1a4) serves as a professional networking platform where he shares insights and behind-the-scenes glimpses of his work at Thumbtack.3
Highlights
🚨SUPER NEW WORK ALERT🚨
With over 30 new features Thumbtack's latest upgrade to the app helps homeowners figure out what needs to be done, when it needs doing and who to hire to get the job done. It's the only app they need to help care for their home.
I'm so proud of this campaign and the work led by our stellar creative team Yael Levy Lo H., along with Emily Maubach whose magic and wizardry helped us bring these lovely spots to life.
Massive shout-outs to:
Diego Figueroa Llibert Argerich for the support, guidance, trust and belief and our integrated marketing team Will Connor Morgan Olsen Cara Goodman, for helping shepherd the launch campaign and the spots to the finish line.
Jennifer Dewey Anthony Robinson and the entire product marketing team, thank you for guiding and positioning the consumer insights to help make the creative resonant.
Julia Vinyard Laura Arrubla Toro (congrats on the little one, Laura) Gina Balistreri and the entire PR and Comms team — Thank you for being such amazing partners. And the same goes for Stephanie Wang Sujani Dwarak and the entire O&O team for helping get this out into the world 🙏🏽🙏🏽
And to Jack, Nicolas, Electra Fotopoulou, Paige Sullivan, Greta Pylypczak and the entire gang at Nexus Studios in London, our amazing partners who helped bring the idea to life with such craft and clarity.
It takes a village. (Also, I only used 'amazing' twice, which is a new record for me)
Check out the entire campaign in AdAge's exclusive below: https://shorturl.at/ioEG7
And for more info on the new features, check out the Fast Company coverage. https://shorturl.at/glD89
New Work Alert
For most of us, winter halts home maintenance and we tend to take things a little slower. While we don’t hibernate (well at least some of us don’t) it almost feels like it.
We took a page out of the BBC's Walk on the Wildside and wrote and produced VO and laid it over stock footage.
Love how much fun the team had bringing this to life. Check the rest of the series out on Thumbtack's Instagram (the cute little hedgehog is another one of my faves)
Shoutout to Laura H. Cayla Vidmar Soeun Y. Dre Manning Morgan Olsen and Leah Jackson for making these vids happen and bringing the campaign to life!
https://lnkd.in/e-G53tR5
https://lnkd.in/e_dA3kVW
