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Kevin Brangan
Director Consumer Product Marketing at Seagate Technology
Kevin Brangan is a marketing executive and the Founder of KJB Consulting, located in San Jose, California.1 He has a successful track record of creating, launching, and driving worldwide sales of consumer electronics products and storage for the digital home sector.1 Kevin specializes in emerging category Go-to-Market strategies for consumer-packaged goods and consumer electronics. He possesses a deep understanding of the product life cycle from conceptualization to final sale and excels in defining digital home convergence products.1
Brangan holds a Bachelor of Science degree in Finance from DePaul University. His career includes key positions at several well-known companies:
- Seagate Technology: Director of Consumer Product Marketing (April 2015 - January 2023).1 He created and implemented the worldwide Go-To-Market (GTM) strategy for consumer and client products, which represented 30% of the overall business. This included positioning frameworks, digital assets, campaigns, social promotions, and packaging for external HDDs and SSDs. He aligned with Product, Public Relations, Finance, and Operations departments.1
- Roku: Director of Channel Marketing (January 2011 - July 2015).1 He created and implemented the GTM strategy for North America and Latin America and secured placement at major U.S. retailers within four months.1
- Logitech: Regional Product Marketing - Digital Home (September 2008 - January 2011).1 He created the Smart TV category with the Logitech Revue with Google TV, as well as the Connected Home category at retail with Logitech Alert and Harmony remotes, by partnering with Best Buy.1
- DIGITAL NETWORKS NORTH AMERICA: Vice-President of Product Marketing (2003 - 2004).1 He was involved in the structured sale of Rio to DNNA from SONICBLUE. He re-engineered and re-introduced the Rio Brand, modernized the packaging, and initiated a new website that doubled sales in seven months.1
- SONICBLUE INC: Director of Product Marketing (2002 - 2003).1 He revamped company products amid bankruptcy proceedings and established an 8-member team to create a 15 SKU roadmap.1
- CREATIVE LABS, INC: Brand Manager (January 2000 - January 2002).1 He defined the MP3 category and created the GTM strategy for the NOMAD Jukebox and managed the NOMAD MuVo.1
Highlights
Jan 1 · dcfmodeling.com
Marketing Mix Analysis of Seagate Technology Holdings plc (STX)
Oct 2 · canvasbusinessmodel.com
Customer Demographics and Target Market of Seagate Technology
Jan 1 · peekyou.com
Kevin Brangan Facebook, Instagram & Twitter on PeekYou
