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Kevin Brown

EVP, Chief Marketing Officer at Sleep Number Corporation

Kevin K. Brown serves as the Executive Vice President and Chief Marketing Officer at Sleep Number Corporation, where he has been instrumental since joining the company in January 2014. In his role, he is responsible for building the Sleep Number brand by crafting narratives that connect emotionally with consumers, emphasizing the benefits of quality sleep. His work includes overseeing brand strategy, digital engagement, media relations, customer loyalty programs, and strategic marketing partnerships.12

Prior to his tenure at Sleep Number, Brown held significant marketing leadership positions, including Group Vice President and Chief Marketing Officer at Meijer, Inc. (2011-2013), and various roles at Sears Holdings Corporation (2007-2011) and Jo-Ann Stores, Inc. (2004-2006). He also worked as an associate partner at Accenture before transitioning into retail marketing.123

Brown is known for his passion for storytelling and building high-performing marketing teams. He actively engages in community service, supporting local schools and hospitals, and emphasizes stewardship as a core principle in his professional and personal life.23

Highlights

Feb 9 · mmm-online.com
Sleep Number marketing head talks Super Bowl activations, cancer care ...
Sleep Number marketing head talks Super Bowl activations, cancer care ...

Related Questions

What are some of the most innovative marketing strategies Kevin Brown has implemented at Sleep Number?
How has Kevin Brown's background in storytelling influenced his marketing approach at Sleep Number?
What partnerships has Kevin Brown formed to enhance Sleep Number's brand advocacy?
How did Kevin Brown's roles at Meijer and Sears prepare him for his position at Sleep Number?
What specific community initiatives is Kevin Brown involved in?
Kevin Brown
Kevin Brown, photo 1
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Location

Minneapolis, Minnesota, United States