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Kevin Cheng
Professional based in New York City Metropolitan Area with experience at Google
Kevin Cheng is the Senior Vice President of Marketing at Aviso AI, where he plays a pivotal role in developing and executing high-impact public relations strategies. His expertise in marketing is underscored by his previous experience as the Vice President of Global Marketing at Tact.ai, where he significantly expanded the marketing team and contributed to substantial revenue growth while helping the company secure over $90 million in funding.1
Professional Background
- Aviso AI: Senior Vice President of Marketing, focusing on AI communications and strategic marketing initiatives.
- Tact.ai: Vice President of Global Marketing for nearly six years, where he was integral to the company's marketing strategy and funding efforts.
- Tidemark: Head of Communications and Senior Director of Marketing, responsible for global communications and marketing campaigns.
- Sparkpr: Director, providing senior counsel for various clients in emerging digital technologies.
Education and Recognition
Kevin Cheng has been recognized multiple times in Business Insider's annual list of top tech PR professionals, reflecting his significant impact in the field. His career spans over a decade, showcasing a strong background in both corporate communications and marketing strategy across various tech companies.1
Highlights
Had some fun in NYC! Amazing work by Judy Khan Shaw Trevor A. Rodrigues-Templar Brian Gumbel in launching the new series 'AI's Corner Office' with Aviso AI at NYSE. Brian joined Judy and Trevor, who co-host the new interview series, to discuss responsible AI, global incident management and benefits of Dataminr’s ReGenAI. First episode is out today! Link in comments. We film out of NYSE so look out for more episodes! #NYC #NYSE #AI
“Influence is the new outbound” - Frank Perkins
It’s tough to unpack so much knowledge in one pod recording, but Frank did an incredible job! In our newest episode of #TheDecoders presented by Aviso AI, I caught up with Frank who shared his learnings across his time at Apple and Salesforce.
As we all rethink outbound for the foreseeable future, some considerations from our convo:
*Strategic utilization: the delicate equilibrium between high-volume outreach and meaningful, personalized engagement *Quality over quantity: why the wrong outbound solution delivers the opposite of delight for prospects *Different models for different times: advantages of consumption and usage-based models
Here's a clip on how prospecting has changed from our interview. Full episode in comments! #sales #salesengagment #revenueoperations #AI #SDR #outbound
