Suggestions
Kevin Cook
Seriously technical executive with a drive to understand the 'why' and the 'how' of what you do.
Professional Background
Kevin Cook is a seasoned executive in the realm of business consulting and electronic marketing, currently serving as the Executive Vice President at BrainSell Technologies. With an extensive career that merges advanced technology solutions and strategic business development, Kevin has been instrumental in guiding businesses to overcome their challenges and maximize their potential. BrainSell is recognized as one of the largest Value-Added Resellers (VARs) in the United States for SugarCRM and Sage products, positioning the company as a leader in business process consultancy and technology integration.
Previously, Kevin held the notable position of Principal at Logical Marketing, where he utilized his expertise in consultancy to help clients optimize their existing resources. This role emphasized the alignment of backend sales management with effective online outreach strategies, showcasing his commitment to fostering robust marketing frameworks for various businesses.
Kevin's vast experience also includes serving as the Director of Electronic Marketing at Microimaging Applications Group. In this capacity, he defined critical marketing policies and messaging, and oversaw the development of electronic marketing campaigns for four subsidiaries owned by Roper Industries. This role capitalized on his profound understanding of high-tech marketing strategies coupled with the nuances of effective communication.
His earlier career paved the way for his current successes, where he served as an Interactive Marketing Program Manager and garnered diverse experiences as a website manager and television news producer. Kevin’s unique blend of skills in managing marketing and communication, along with TV news production, adds to his comprehensive understanding of both traditional and digital media landscapes.
Education and Achievements
Kevin's educational background is equally impressive, holding a Master’s degree in Journalism from Boston University. His journey into higher education also includes a strong foundation in science with a Bachelor’s degree in Physics from Gordon College, complemented by studies in Marine Biology and Biological Oceanography at the Sea Education Association, as well as another Bachelor’s degree in Physics and English from the University of Maryland College Park.
This unique combination of degrees not only illustrates Kevin's academic versatility but also highlights his capability to communicate complex ideas effectively, a skill indispensable in his various professional roles.
Achievements
Throughout his career, Kevin has developed notable specialties that set him apart in the industry, including:
- Specialist in Electronic Marketing and Outreach
- Strategic Planning/Development
- TV Show & Website Design
- Communications & Public Relations
- Business Development
- Program/Project Management
- Resource Allocation/Utilization
Each of these areas underscores Kevin's commitment to excellence and his ability to rapidly adapt to evolving market needs. As a leader at BrainSell Technologies and throughout his career, he has utilized his extensive knowledge and experience to advance both the organizations he has led and the clients he serves.
Kevin Cook's journey exemplifies the integration of technology and business acumen, equipping him with the tools to thrive in today's fast-paced digital environment. With an unwavering dedication to helping businesses unlock their full potential, he continues to be a driving force in the intersection of technology and marketing.
