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Kevin Daigle
Creator Economy Leader | YouTube Strategy & Ops | Content Business Nerd
Kevin Daigle is a seasoned professional in the creator economy and content strategy space, currently working as a Content Strategy, Analytics, & Performance Consultant at datavibz.io in Santa Monica, California.1 With a career spanning over a decade, Daigle has established himself as a leader in YouTube strategy, content business, and creator success.
Career Highlights
Senior Roles::
- Senior Manager of Creator Success at Spotter (August 2022 - Present)
- Senior Channel Manager at Little Dot Studios Americas (February 2022 - August 2022)
During his time at Little Dot Studios Americas, Daigle led a team of content optimization professionals, managing YouTube channels for major brands in entertainment, including Universal Pictures, Jurassic World, Peacock, and WWE.1 His leadership resulted in significant growth across key performance indicators:
- 10% increase in subscriber base in less than 5 months
- 12% increase in views
- 17% increase in watch time
Strategic Accomplishments::
- Grew team's direct multi-million dollar revenue stream by 133% in approximately 6 months
- Drove 533% growth of a YouTube channel to 1.6 million subscribers
- Led data-informed editorial strategies for subscription platforms and social media growth
Earlier Experience
Daigle's experience also includes work with CrossFit, Inc., where he:
- Expanded CrossFit and CrossFit Games Facebook pages to over 3 million and 2 million likes, respectively
- Grew Instagram followings to over 2 million followers each
- Managed live social media coverage of CrossFit Games
Skills and Expertise
Kevin Daigle is known for his expertise in:
- YouTube strategy and optimization
- Content business development
- Creator economy leadership
- Data-driven content strategies
- Team management and mentorship
His LinkedIn profile showcases a professional who has been "trusted for years, by the highest-profile creators and brands, to grow their" presence in the digital content space.1
Highlights
Why am I doing 300-lb. squats in Airrack’s back yard, in jeans? Without this you will fail in the #creatoreconomy ...
No, you don't have to be able to squat hundreds of pounds for reps in street clothes with no warm-up. In fact, please DON'T try that 😂. You DO need genuine, #authentic connection. Go where people are at, and connect meaningfully. It's easy to explain, but hard to do (just like ice-cold, backyard denim squats).
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#Creators are people, just like you. If you work with them, engage them on the things they care about.
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Show up. In real life. Do what you say to support the creators you work with (or want to work with). Don't just add value, support them and the things they care about because you care (but also add value).
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Doing, or at least trying lots of things and having varied interests helps a lot. It's one of my super powers for connecting with people everywhere, not just at work. Got a squat rack in your back yard? Let's GO. Are you into cars? Tell me about your new race car, and I'll definitely come to your race, like my man Smokin’ and Grillin’ with AB. Fascinated by theoretical physics (Looking at you PBS Spacetime)? I want to hear your thoughts on loop quantum gravity. Dude Perfect has their own custom Blanton's bottle, and you can bet that led to a 20min conversation about Bourbon just because it was sitting on the shelf.
Do cool things with real people, and at the bare minimum it’s worth it for the story–but likely a LOT more.
Stoked for clients seeing results like this! Packaging is just a part of your #storytelling on YouTube now. If you're not putting at least as much effort into #packaging as you are into your production, you're leaving A LOT on the table.
When this video published we were ready with go-to options to switch titles and thumbs, but we ended up not having to. Preparation, as they say. Happy Monday, #creatoreconomy!
#notAprilFools #marketing #video
