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Kevin Flores
Innovation executive – guiding creative teams & C-suites through the intersections of digital brand strategy & human-centered design
Professional Background
Kevin 'Flo' Flores is a distinguished digital design and innovation leader, bringing over two decades of extensive experience to the forefront of product design. Currently serving as the Head of Product Design Systems at CarMax, Kevin has cultivated a strong professional identity rooted in brand development and strategic advertising. His insights into the art of storytelling in branding have equipped him to effectively communicate messages that resonate powerfully with audiences at the right moments. This foundational belief in the essence of a well-told brand story not only defines his approach to design but also significantly impacts the teams he leads.
With a proven track record of leading design practices encompassing over 40 members across various agencies and companies, Kevin emphasizes a strategy-first methodology in building his teams. He seamlessly navigates the critical balance between creativity and functionality, ensuring that his teams produce designs that are not only visually appealing but also highly usable and emotionally engaging. His leadership in the realm of design spans from developing innovative concepts rooted in design-thinking strategies to realizing comprehensive product experiences, showcasing his multifaceted expertise in both design and business leadership.
Kevin's extensive experience as a leader in various organizations enables him to significantly impact brand and marketing strategies, driving research-based insights and effective account management practices. He has notably projected and managed design P&L for projects that range from five to seven figures, reflecting his capacity to balance creative insight with business acumen effectively. His experience in initiating new business opportunities and fostering key relationships further amplifies his role as an industry leader.
Education and Achievements
While the specific educational background for Kevin Flores was not detailed in the provided information, his over 20 years in the digital design space undeniably illustrate a commitment to continuous learning and adaptation in a rapidly evolving industry. His design leadership is characterized by a comprehensive understanding of branding and innovation, rooted in both formal and experiential learning.
As a passionate servant leader, Kevin is dedicated to mentoring and managing design talent while championing their achievements, whether large or small. His leadership philosophy revolves around creating a positive team culture, where hard work is acknowledged, and fun is an integral part of the process. This vision has fostered an environment where creativity thrives and innovative solutions flourish, leading to remarkable successes in his projects.
Notable Achievements
- Successful Leadership of Design Practices: Over the past seven years, Kevin has effectively led significant design practices at notable companies and agencies, managing teams of more than 40 design professionals. This leadership reflects his ability to inspire creativity and cultivate a supportive working environment.
- Expertise in Project Management: Kevin has successfully navigated the complexities of design project management, projecting and managing P&L for multi-figure projects and ensuring the financial viability of creative initiatives.
- Talent Acquisition and Mentorship: Actively involved in the recruitment and mentorship of design team members, he has developed a reputation for nurturing talent and fostering a collaborative spirit within his teams, promoting both personal and professional growth.
- Strategic Business Development: His adeptness at building new business relationships demonstrates his keen insight into market trends and client needs, driving innovation and positioning his teams for success in the competitive digital landscape.
Personal Life
Beyond his professional achievements, Kevin 'Flo' Flores leads a fulfilling personal life, embodying a harmonious balance between career commitments and family. He is happily married to his wife, who he describes as 'out-of-his-league,' and is the proud father of three children aged 18, 15, and one year. This breadth of experience, both professionally and personally, enriches Kevin's perspective as a design leader, allowing him to instill values of creativity, hard work, and fun in everything he does. Kevin's deep-rooted love for his family further informs his understanding of user-centered design, as he consistently seeks to create solutions that improve everyday experiences.
Kevin 'Flo' Flores
Kevin Flores, Head of Product Design, Digital Design Leader, Brand Development Expert, Innovation Strategist, Design Management Leader, Team Mentor, Product Experience Specialist, Creative Director, Design Thinking Advocate.
