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Kevin Fried

Industry Director, Retail

Kevin Fried is the Industry Director for Retail at Google, a position he has held since May 2019. He is based in New York City and has over seven years of experience in various roles at Google, including serving as the Head of Industry for Retail since January 2017. In his current role, Fried leads Google's initiatives in the specialty retail sector, focusing on strategic partnerships with major retail clients to enhance their digital presence and drive profitability through innovative marketing solutions.

Educational Background

  • MBA in Business Administration and Management from Cornell University - S.C. Johnson Graduate School of Management (2008-2010).
  • BS in Advertising/Marketing from the New York Institute of Technology-Old Westbury (1996-1999).

Professional Experience

  • Google
    • Industry Director, Retail: May 2019 - Present
    • Head of Industry, Retail: January 2017 - Present

Fried's expertise lies in leveraging Google's technology and data analytics to help retailers adapt to changing consumer behaviors, especially in the wake of the COVID-19 pandemic. He emphasizes the importance of e-commerce and digital strategies for retailers to thrive in a rapidly evolving market.12

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Kevin Fried
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Location

New York, New York