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Kevin Higgins

Director of Digital Marketing at Jack Henry | Revenue, Growth, and Optimization B2B Marketing Leader | Outdoors lover

Kevin Higgins is a seasoned professional with 20 years of experience in leading teams in web analytics, SEO, PPC, site testing, and user experience. His expertise lies in driving action through leadership, communication, and collaboration, especially in high-pressure environments. Kevin has managed multi-million dollar P&Ls, focusing on mobile growth, omni-channel marketing, vendor partnerships, new business development, and product merchandising. He has a strong background in analytics within the healthcare industry.

Kevin's skill set includes team leadership, data fluency, C-suite presentations, connected TV advertising, crisis management, P&L management, remote team management, persuasion, project management, growth hacking, product marketing, UX/UI design, and account-based marketing. He is proficient in various analytics tools and has directed paid digital strategies on multiple platforms such as TikTok, Google Ads, Facebook, and more.

Kevin's educational background includes studies in Computer Science, English Literature, French Literature, and Economics. He has held key digital marketing roles at companies like Jack Henry, Dremio, Matterport, Adobe, and Cambia Health Solutions.

Kevin Higgins
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Location

Asheville, North Carolina, United States