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Kevin Hoffman
Experienced Education Technology Executive & Entrepreneur
Kevin Hoffman is a prominent figure in the educational technology sector, particularly in the field of course evaluation and survey software for higher education institutions. He is the co-founder and president of EvaluationKIT, which is now part of Watermark.15
Career Highlights
Hoffman founded EvaluationKIT in 2007 along with Matt Rahdar.1 The company's mission was to empower educational institutions with robust and user-friendly online course evaluation and survey software. Under Hoffman's leadership, EvaluationKIT grew to become a leading provider in this space.1
In July 2018, EvaluationKIT was acquired by Watermark, a company specializing in outcomes assessment, course evaluation, and faculty activity reporting solutions for colleges and universities.1 Following the acquisition, Hoffman continued to lead EvaluationKIT as its president, with the company being rebranded as "EvaluationKIT by Watermark".3
Achievements and Recognition
EvaluationKIT's success under Hoffman's guidance was recognized in the industry. In June 2018, shortly before the Watermark acquisition, the company won the SIIA Education Technology CODiE Award for the Best Higher Education Enterprise Solution.1
Experience and Expertise
With over 20 years of experience working with higher education institutions, Hoffman has developed significant expertise in course evaluation processes and educational technology.2 His role involves helping institutions streamline their evaluation processes and gain valuable insights to improve educational outcomes.
Current Role
As of 2024, Kevin Hoffman continues to serve as the President of EvaluationKIT by Watermark, based in Denver, CO.4 In this position, he leads the company's efforts to provide innovative solutions for course evaluation and institutional surveys within the broader Watermark ecosystem.
Highlights
After 12 years of an amazing journey founding, leading, and building EvaluationKIT, and for the last year positioning EK as part of Watermark, I have decided to move on to my next adventure.
It has been a privilege to have supported the needs of so many colleges and universities. Thank you to the millions who have used EvaluationKIT, from admins to faculty to students. A special thank you to those institutions that took a chance on us years ago when we were starting out, and to all who helped us learn and get better each year. Without the fantastic people at our client institutions, we couldn’t have done it. So, thank you!
To my team and all colleagues over the years who have played a role in EvaluationKIT, it has been an incredibly rewarding experience, and I greatly appreciate the contributions that you have made to the EK story and success. I will remember fondly our work and I'm proud of what we accomplished together - we forever transformed and improved the course evaluation process in higher ed, taking it from paper to online.
To all of my Watermark colleagues, I know you will take great care of EK and bring it to even greater heights in the years ahead as part of Watermark. I wish you all the very best and continue to do great things for education!
Tonight was another memorable moment for the EvaluationKIT community as we received our third CODIE Award - this year for Best Data Solution in Education!
I’m so proud and humbled to have our product receive this fantastic recognition. Great to also share this moment with Matt Rahdar, who together 12 years ago joined me in a mission to modernize an outdated institutional process and improve the value and impact of data in this area.
Thank you to our outstanding clients who have helped inspire, challenge, and contribute to our solution. And to those on our team that have helped design, develop, QA, manage, and support our application – well done, this award is for all of you! #Watermark #EvaluationKIT #CODIE19 #empoweringbetterlearning
