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Kevin Joyce

Senior Customer Success Manager at metadata.io

Kevin Joyce is a Senior Customer Success Manager & Digital Strategist at Metadata.io, a company that provides marketing solutions for B2B businesses.12 He specializes in helping businesses optimize their digital marketing strategies, focusing on data, visibility, and ROI.3 Joyce has extensive experience in managing paid social campaigns, having launched thousands of campaigns for numerous B2B companies.4

In his role at Metadata.io, Joyce is responsible for assisting clients in maximizing the value of the platform's marketing operating system. He shares insights and tips through various channels, including newsletters and LinkedIn posts, to help marketers improve their campaign performance and reach their target audiences more effectively.23

Joyce is particularly knowledgeable about account-based marketing (ABM) strategies and has written about common misconceptions in this area. He advocates for a more nuanced approach to ABM, emphasizing the importance of casting a wide net initially and understanding intent before moving to personalized outreach.4

At Metadata.io, Joyce contributes to the company's mission of automating repetitive marketing tasks and helping B2B marketers focus on strategic and creative endeavors. He provides guidance on using Metadata.io's platform to optimize ad spend, target the right audiences, and drive better performance from marketing campaigns.12

Highlights

May 28 · linkedin

Are you looking to expand your reach on paid social?

Meta has historically been a tough channel for B2B advertising but with metadata.io, you can target accurately by job title, industry, and company size.

Join me on June 12, 2024 (1pm EDT/10am PDT) for our Lunch Break series as I break down the best ways to target your audiences outside of traditional B2B channels.

Sign up here! https://lnkd.in/gtKHkqnJ

Related Questions

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Kevin Joyce
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Location

San Francisco, California, United States