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Kevin Kao

Director, Lifecycle Marketing, Email at RingCentral

Kevin Kao is a seasoned professional with over 12 years of experience in driving digital marketing strategy across various sectors, from startups to enterprise corporations, and from agency-side to client-side.

His expertise lies in direct-response performance marketing, CRM/email/mobile marketing strategy, marketing operations, lifecycle journey creation, acquisition and retention marketing, analytics, and relevant technologies.

Throughout his career, Kevin has excelled in hiring and developing talent, steering teams through periods of organizational change with forward-thinking strategies, and implementing positive changes in business processes and marketing strategies.

He possesses a diverse skill set including proficiency in email marketing, push, SMS, and web channels, marketing operations, testing methodologies, technical understanding of SQL, APIs, and HTML, design best practices, and knowledge of compliance and vendor management.

Kevin's experience spans across various tools and platforms such as ESPs like Cheetah Digital Legacy, Mailchimp, Bronto, Marketo, Klaviyo, email validation tools like FreshAddress and TowerData, email deliverability platforms like ReturnPath and 250ok, CRM systems like SAS Customer Intelligence and Salesforce, analytics tools like Google Analytics and Tableau, and others.

He holds a Bachelor of Science in Business Administration and Management from Binghamton University - School of Management.

Kevin has held key positions like Director of Lifecycle Marketing at RingCentral, Senior Director of Email Marketing at Wpromote, Director of Email Marketing Strategy and Marketing Operations at The New York Times, and various managerial roles at Sirius XM Radio Inc., Borderfree, and Experian CheetahMail.

Highlights

Sep 12 · The Mercury News
US judge strikes down century-old California ban on handgun ads - The Mercury News
Sep 11 · The Seattle Times
US judge strikes down California ban on handgun ads - The Seattle Times
US judge strikes down California ban on handgun ads - The Seattle Times
Kevin Kao
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Location

Los Angeles Metropolitan Area