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Kevin Krim
CEO of EDO, Inc., a data, measurement and analytics co for marketing, research and creative pros (& chair of great non-profit)
Kevin Krim is the President and CEO of EDO, Inc., a data, measurement, and analytics company that serves marketing, research, and creative professionals.1 He has been leading EDO since October 2015, bringing his expertise in building great products and companies, as well as his experience as a servant-leader of teams.1
Prior to his role at EDO, Krim held several notable positions:
- SVP and General Manager of CNBC Digital (2012-2015)1
- Global Head of Bloomberg Digital (2009-2011)1
- Vice President of Product & Strategy at Yahoo! HotJobs and Yahoo! Small Business (2006-2009)1
Krim is also actively involved in philanthropic work, serving as the Co-founder and Chairman of the Lulu & Leo Fund since October 2012.1 This organization empowers children, families, and communities through creativity-focused initiatives.1
He holds an A.B. in Economics from Harvard University, where he graduated cum laude.1 Krim's leadership at EDO has been focused on applying data science and behavioral metrics to help clients in the marketing, TV network, and movie studio sectors generate greater value from their creative efforts and media investments.12
Under Krim's guidance, EDO has become a leader in Convergent TV measurement, helping brands, agencies, networks, and data partners understand what triggers consumers' actions.2 He regularly shares insights and predictions about the advertising industry, particularly focusing on the evolution of TV advertising and measurement.2
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